Digital Marketing & Lead Generation Specialist — Construction & Remodeling

Help generate qualified leads for residential and commercial renovation services in Las Vegas through local search, paid campaigns, and inquiry follow-up.

Responsibilities

• Manage Google Business Profile to keep business info, services, photos, and updates accurate and current
• Coordinate customer review requests and provide professional responses to reviews
• Increase local search visibility by finding opportunities to improve website service pages, local business listings, and contact forms
• Coordinate website changes with the website provider when needed
• Run social publishing for Facebook, Instagram, and TikTok using a practical content calendar
• Publish project highlights, before-and-after transformations, educational content, testimonials, and short videos
• Produce content from real projects by coordinating with the team to collect photos and footage
• Visit local project sites as needed to gather content
• Edit content using tools such as Canva, CapCut, or similar software
• Develop and manage approved lead-generation campaigns, focusing on Facebook and Instagram ads
• Test messaging, creative, audiences, and offers while monitoring spending and lead quality
• Support conversion to appointments by monitoring marketing inquiries during scheduled working hours
• Record leads and coordinate promptly with the office team for follow-up and estimate scheduling
• Maintain a simple lead tracker or CRM capturing source, project type, qualification status, and appointment outcome
• Provide a weekly report covering qualified leads, booked estimates, advertising costs, and recommended improvements
• Identify which channels and activities produce suitable renovation opportunities and recommend where to focus time and budget

Requirements

• Construction industry knowledge and a proven marketing background required
• Previous experience in construction, remodeling, general contracting, or a construction trade
• Understanding of how customers select contractors
• At least 2 years of hands-on digital marketing experience with measurable lead-generation results
• Experience managing Google Business Profile and improving local online visibility
• Business marketing experience with Facebook, Instagram, and TikTok
• Experience running paid lead-generation campaigns and tracking results beyond views and follower counts
• Strong writing, communication, and organization skills
• Basic photo/video editing skills
• Ability to work independently, prioritize tasks, and clearly explain results
• Availability to work in the Las Vegas office for the first two months, then attend scheduled office or project-site visits afterward

Technologies

• Google Business Profile (formerly Google My Business/GMB)
• Facebook, Instagram, TikTok
• Google Ads, Google Local Services Ads
• Google Analytics
• Canva, CapCut
• CRM, landing pages, conversion tracking

Additional Experience We Value

• Google Ads and Google Local Services Ads
• Website updates, landing pages, Google Analytics, and conversion tracking
• Marketing commercial renovation services to business owners and property managers
• AI tools for content planning, editing, research, reporting, or marketing automation (AI knowledge is a plus)
• Familiarity with the Las Vegas construction market

What You’ll Do During the First Two Months

• Review existing marketing, establish baseline results, address priority issues, and set a consistent content and lead-tracking process
• Agree on realistic performance goals based on starting point and approved advertising budget

Work Schedule and Location

• Part time
• Las Vegas, NV (hybrid)
• Pay: USD 27–35 hourly

Application Requirements

• Submit your résumé, relevant portfolio or work examples, and answers to screening questions
• Construction experience: Which construction, remodeling, or trade businesses have you worked for or supported? Describe your role and experience
• Proven results: Describe one campaign you personally managed that generated customer inquiries or booked estimates. Include platform, timeframe, budget if applicable, results, and your specific contribution
• Platform experience: Describe hands-on experience with Google Business Profile, Facebook, Instagram, and TikTok. Identify which paid advertising platforms you have managed
• Availability: Can you work approximately 20–25 hours per week in the Las Vegas office for the first two months, with continued local office/site visits afterward?
• Work samples: Share links or examples of business profiles, campaigns, or videos you personally managed or created