Digital Marketing Specialist

Build local visibility and dealership trust while working in a modern, supportive environment. indiGO Auto Group is hiring a full-time Digital Marketing Specialist in Houston, TX (onsite) to help keep website content, local listings, online reviews, and promotional updates accurate and up to date. If you enjoy organized, detail-driven work across recurring marketing touchpoints, this role keeps you close to measurable outcomes like review performance and local listing health.

What you’ll do

• Monitor customer reviews across approved review platforms and respond using established brand and communication standards.
• Share each negative review with dealership management, draft a response for approval, apply requested edits, and publish only after approval is received.
• Track pending review and content approvals, follow up with the appropriate manager, and maintain clear records of response status.
• Escalate sensitive or high-risk customer concerns promptly to dealership management and the Digital Marketing Manager.
• Prepare review analytics that cover review volume, ratings, response status or timing, and recurring feedback themes.
• Use dealership CMS interfaces to post, update, and remove approved specials, offers, banners, seasonal campaigns, event pages, and announcements.
• Confirm offer details, approvals, and required disclaimers are present before publication.
• Perform visual QA for live content, including formatting, dates, links, images, placement, and consistency with approved source materials.
• Add, update, or remove employee profiles, photos, biographies, contact information, and operating hours.
• Support website content preparation for dealership launches and acquisitions.
• Route structural, template, integration, and code-level requests to the Website Operations team while staying accountable for content accuracy and final content QA.
• Maintain accurate dealership information across approved local-listing platforms, with Google Business Profile as a primary channel.
• Publish posts, holiday hours, special announcements, photos, and factual business updates.
• Audit listing consistency and health, correct routine issues, and escalate systemic optimization opportunities to the SEO Specialist.
• Collect complete content, deadlines, approvals, and source materials from dealership managers and internal partners.
• Coordinate approved vendor-supported content implementation when needed.
• Maintain organized records of requests, approvals, publication dates, removals, and outstanding follow-up.
• Follow brand, OEM, and internal publishing guidance when handling approved content.

What you bring

• At least 1 year of relevant experience in digital marketing, CMS, reputation management, local listings, content administration, or a comparable background with demonstrated capability.
• Professional written communication and sound judgment representing dealership brands.
• Strong organization, follow-through, and attention to detail across a high volume of recurring updates.
• Ability to learn straightforward CMS and listing interfaces and follow documented approval workflows.
• Clear, respectful communication with dealership managers, vendors, and internal partners.
• Preferred: experience with dealership or multi-location CMS platforms.
• Preferred: familiarity with Google Business Profile and other local-listing platforms.
• Preferred: experience with online review or reputation-management platforms.
• Preferred: automotive or multi-location retail experience.

Tools you’ll use

CMS, Google Business Profile

Benefits

• Comprehensive insurance plans including medical, dental, vision, life insurance, health savings account, and flexible savings account
• 401(k) plus match
• Unlimited professional training opportunities
• Paid vacation days, sick days, and holidays
• Opportunity for advancement in a growing company
• Brand new, state-of-the-art facilities and equipment
• Opportunity to work in a cohesive and supportive team environment