Sr. Branding and Marketing Manager

Lead branding and marketing communications that help TISTA present clearly and consistently to federal customers, industry partners, and public audiences.

Responsibilities

• Establish TISTA’s visual identity and branding standards; serve as the single authority for brand application
• Maintain consistent, streamlined brand execution across communication channels and platforms
• Develop marketing communications toolkit templates, brand guidelines, and best practices to enable other teams to produce on-brand work
• Own marketing communications strategy for brand and market-facing campaigns, ensuring consistent external messaging and alignment with the enterprise communications plan
• Create and manage marketing materials and collateral with on-brand quality and delivery to deadline
• Prepare promotional support for events such as trade shows, conferences, and industry gatherings, including booth presence
• Implement campaigns, track effectiveness, and make course corrections as required
• Plan and execute brand-related PR initiatives and reputation management in coordination with the Communications Manager
• Develop, support, research, and produce content for TISTA’s website and digital platforms and other industry platforms (including LinkedIn and YouTube, plus OrangeSlices and others)
• Create, design, draft, and edit written and visual deliverables; provide quality assurance across deliverables
• Produce executive-level presentations and memoranda, including graphics and narrative
• Create and maintain Marketing Communications Standard Operating Procedures (SOPs)
• Build, maintain, and manage marketing communications library briefings and promotional material, plus website and imagery assets on TISTA SharePoint sites
• Solicit marketing and communications input from stakeholders across technical and business disciplines; translate input into common, plain messaging
• Partner with program managers to draft messaging and presentations for their programs
• Attend stakeholder meetings to research and develop content that supports solutions to complex problems
• Coordinate with internal teams (communications, quality, strategic) to gain required approvals on content and accuracy
• Maintain marketing communications components of the enterprise communications plan and deliver projects in coordination with the Communications Manager and other interested parties

Requirements

• 5+ years of related marketing communications experience, including at least 3 years proofreading and editing across corporate communications
• Self-starter who drives to meet and exceed business goals
• Expert PowerPoint skills including multiple masters, color themes, animations, actions, and video; portfolio demonstrating these skills required
• Expert skills in Microsoft 365 and SharePoint
• Expert skills in Adobe Creative Cloud, specifically Photoshop, InDesign, and Premiere Pro
• Working knowledge of Section 508 accessibility requirements for content creation
• Exceptional written and verbal communication, organizational, and interpersonal skills
• Experience producing executive-level presentations and memoranda
• Strong organization and multi-tasking skills; creativity and ability to meet multiple deadlines
• Ability to work collaboratively, independently, and as part of a team
• Detail oriented with ability to manage ambiguity in daily operations
• Good judgment for confidential and sensitive issues
• Ability to obtain an MBI clearance

Technologies

• PowerPoint
• Microsoft 365
• SharePoint
• Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
• LinkedIn
• YouTube
• OrangeSlices

Location and Travel

• Hybrid in Rockville, MD
• Hybrid work location also listed as Austin, TX or the Washington, DC metro area (DC, Maryland, Northern Virginia)
• Travel: approximately 15%, primarily industry conferences and TISTA-related events

Clearance

• Ability to obtain a Moderate Background Investigation (MBI)

Pay Range

• $130,000 - $145,000 per year
• Actual salary offer will consider skills, qualifications, experience, and location
• Certain positions may be eligible for additional compensation such as bonuses

Benefits

• Above Industry Healthcare Benefits
• Remote working options
• Paid Time Off
• Training and certification opportunities
• Healthcare Savings Account
• Flexible Savings Account
• Paid Life Insurance
• Short-term and long-term disability
• 401K match
• Tuition reimbursement
• Employee Assistance Program
• Paid holidays
• Military leave

What Success Looks Like in the First Year

• Develop and execute a collaborative company Marketing and Branding Plan
• Deliver a documented brand standard and a working toolkit that other teams use
• Create event schedules, coordinate with stakeholders, and build marketing materials and collateral within proposed cycles
• Ensure TISTA’s conference presence, website, and collateral read as one company
• Establish OKRs to measure and track campaign performance

Preferred Qualifications

• Federal contracting or GovCon marketing experience
• Certifications supporting marketing and branding functional areas such as SharePoint and web design/management and Photoshop

Education: Bachelor’s degree in Business Administration, Marketing, Communications, English/Journalism, or a related field or equivalent.

Company link for benefits details: https://tistatech.com/working-at-tista/