Senior Marketing Manager

Senior Marketing Manager for Hotel Van Zandt in Austin, TX, overseeing the development and execution of online marketing programs, websites, social media, SEO and content under the Director of Sales and Marketing.

Responsibilities

• Lead marketing strategy, campaign oversight, and the brand's digital footprint.
• Design and implement integrated marketing plans that align with business goals and support both rooms and food and beverage offerings.
• Oversee online presence by producing unique, engaging content for branded hotel sites, vanity sites, corporate sites and third party listings.
• Collaborate with designated hotels and agencies to optimize hotel websites using current SEO best practices and back property initiatives that reinforce identity and positioning, with timely execution.
• Direct, manage or assist designated hotels and agencies across online and digital marketing areas including website development, online marketing, paid social and email campaigns.
• Leverage reporting from agencies, brands and Google Analytics to improve content and marketing initiatives and inform decisions.
• Recommend new reporting and changes in response to technology, CMS updates, social networks and evolving business needs.
• Direct or assist in developing breakthrough creative materials for online and offline channels that support corporate and property marketing goals.
• Lead messaging and concepting, and oversee agency creative direction.
• Apply current search engine optimization strategies to optimize visibility.
• Use content management systems to update hotel websites.
• Manage influencer stay programs and coordinate with public relations teams.
• Guide campaign content and creative direction.
• Analyze marketing KPIs and provide actionable insights to the Director of Sales and Marketing.
• Create and refresh visual assets regularly.
• Capture and curate real time content to sustain ongoing updates.
• Proficient with Adobe Creative Suite (Photoshop, Illustrator, Acrobat) and Canva.
• Experience in marketing or graphic design, preferably within hospitality or lifestyle sectors.
• Administrative familiarity with social media platforms including Facebook, Twitter and YouTube.

Requirements

• Minimum of six years of experience in a marketing role.
• Hospitality marketing experience in the Austin market is required.
• Strong interpersonal, verbal and written communication skills.
• Excellent reading and writing comprehension for reviewing letters, contracts and proposals.
• Effective negotiation abilities.
• Exceptional attention to detail and multitasking capability.
• Professional appearance and demeanor.
• Computer literacy with MS Word for Windows.
• Ability to communicate across levels and manage multiple tasks with sound time management.
• Four year college degree or equivalent education or experience.

Technologies

• Google Analytics
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat
• Canva
• Content Management Systems (CMS)
• Facebook
• Twitter
• YouTube
• Microsoft Word for Windows

Benefits

• Eligible to participate in Sage bonus plan
• Unlimited paid time off
• Medical, dental and vision insurance
• Eligible to participate in the Company’s 401(k) program with employer matching
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Company-paid short-term disability
• Paid FMLA leave for up to 12 weeks
• Employee Assistance Program
• Great discounts on Hotels, Restaurants, and much more

Education/Formal Training

• Four year college degree or equivalent education/experience

Experience

• Minimum of 6 years in a marketing position; hospitality experience in the Austin market is required

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills
• Ability to read manager letters and assist with contracts and proposals
• Effective negotiation skills
• Strong attention to detail and multitasking
• Professional appearance and conduct
• Proficiency with MS Word for Windows
• Ability to communicate at all levels and manage multiple tasks with time management

Physical Demands

• Occasional standing
• Occasional lifting and carrying of files and office items up to 25 lbs

Environment

• Predominantly indoor office environment (approximately 95%)

Location

• Hotel Van Zandt, 605 Davis St, Austin, TX
• Onsite in Austin, Texas