Senior Manager, Northeast Marketing Lead

This role offers a hybrid work arrangement in New York, NY, with a salary range of USD 110,000 to 125,000 per year and a comprehensive benefits package. You will lead regional marketing efforts for the Northeast across Human Capital and Risk Capital solutions, driving campaigns, branding, thought leadership, and cross-functional collaboration to support growth and client impact.

Responsibilities

• Develop and implement Northeast regional marketing strategies for both Human Capital and Risk Capital offerings
• Collaborate with the NA Marketing Team and sub-regional leaders to align plans with growth and retention goals
• Communicate results and strategies to stakeholders, including the sub-region executive committee and the NA CMO
• Integrate regional audiences into demand generation with a focus on segmentation and lead generation
• Oversee creation and distribution of content tailored to sub-regional needs
• Lead regional event strategy aligned to growth priorities and measure ROI
• Define and refine the sub-region brand voice for Human Capital and Risk Capital, ensuring consistency with corporate identity
• Lead social media campaigns to raise awareness
• Collaborate with NA Human Capital and Risk Capital teams to influence and leverage impactful content
• Support activation of content and manage external sub-region communications
• Partner with the communications team to drive strategies for external and internal message amplification
• Evaluate and measure marketing initiatives to ensure ROI, tracking performance via CRM, marketing automation tools, and data analytics platforms
• Collaborate with cross-functional teams to align marketing plans with business objectives
• Maintain strong market awareness to keep the brand relevant and competitive

Requirements

• 7+ years of B2B marketing experience

Technologies

• Tableau
• Looker

Benefits

• 401(k) savings plan with employer contributions
• employee stock purchase plan
• long-term incentive awards
• medical, dental and vision insurance
• leaves of absence
• paid time off, including 12 paid holidays throughout the calendar year
• 15 days of paid vacation per year
• paid sick leave as provided under state and local paid sick leave laws
• short-term disability
• optional long-term disability
• health savings account
• health care and dependent care reimbursement accounts
• employee and dependent life insurance
• supplemental life and AD&D insurance
• optional personal insurance policies
• adoption assistance
• tuition assistance
• commuter benefits
• employee assistance program that includes free counseling sessions