Marketing Specialist /Content & Communication

The Marketing Specialist for Content & Communications supports WEOKIE Federal Credit Union’s marketing strategy by producing and managing member-facing communications across email, digital channels, advertising, and social media. This onsite role in Oklahoma City emphasizes strong copywriting, content execution, and brand-compliant messaging.

Key Responsibilities

• Develop, write, edit, and proof marketing communications for email, website, digital and traditional advertising, campaigns, branch materials, social media, and other member-facing channels.
• Convert product, service, offer, and information details into clear, benefit-focused messaging with strong headlines and calls to action while maintaining WEOKIE brand voice, accuracy, and compliance requirements.
• Review and proof marketing materials prior to distribution to ensure accuracy, consistency, brand standards, messaging, disclosures, and compliance.
• Create and manage email campaigns, including development, building, proofing, scheduling, and distribution to support promotions, member engagement, and community events.
• Collaborate on audience segmentation, messaging, layout, calls to action, and campaign performance to support marketing outcomes.
• Partner with the Marketing team on campaign strategy, audience and messaging, creative execution, and performance tracking.
• Monitor campaign results and use available data and insights to identify opportunities and inform future marketing decisions.
• Support Marketing Department projects from planning through execution, including project coordination, timeline management, internal department and vendor communication, website updates, branch materials, event promotion, campaign implementation, and follow-up.
• Manage multiple priorities and deadlines and assist across marketing functions as departmental needs change.
• Handle WEOKIE’s day-to-day social media presence, including planning, creating, scheduling, and publishing brand-appropriate content across social channels.
• Create and maintain content by producing copy, basic graphics, photography, and video, managing content calendars, and monitoring comments and direct messages.
• Respond to members and the public in WEOKIE’s brand voice and route service questions or issues appropriately.
• Track social media performance and analytics, identify trends, and adjust content and strategy based on engagement insights.
• Provide basic graphic design, layout, and production support for digital and print marketing materials, including collateral, email layouts, and social graphics, while following brand standards.
• Stay current on trends and best practices in marketing communications, digital marketing, email, website content, social media, content creation, and member engagement, and identify potential opportunities for WEOKIE.
• Perform other duties as assigned, such as reporting and budgeting.
• Follow applicable policies, procedures, risk mitigation activities, and operating controls, and report gaps to leadership to support member impact and risk mitigation.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (preferred). An equivalent combination of education and 1 to 3 years of relevant marketing experience is acceptable.
• Strong marketing writing, copywriting, editing, and proofreading skills.
• Ability to translate products, services, features, and promotional information into clear, engaging, consumer-focused messaging that communicates value and encourages action.
• Working knowledge of digital marketing, email marketing, social media, website content, and campaign execution.
• Experience with basic graphic design, content creation, and layout, with the ability to create or modify routine marketing materials while maintaining brand standards.
• Proficiency with Microsoft Office and familiarity with Adobe Creative Suite or similar design tools.
• Experience with project management, email marketing, content management, and/or marketing automation platforms (preferred).
• Familiarity with Asana and HubSpot (a plus).
• Willingness and ability to learn and use emerging marketing technologies and tools, including AI-assisted tools, to improve efficiency, quality, and effectiveness.
• Strong organizational and time-management skills, including the ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Attention to detail and follow-through, with the ability to work independently while knowing when to ask questions or seek input.
• Strong interpersonal and communication skills, with the ability to collaborate effectively, receive and apply feedback, communicate proactively, and maintain a positive, solutions-oriented approach.
• Demonstrated curiosity, initiative, and sound marketing judgment.

Technologies

• Microsoft Office
• Adobe Creative Suite
• Asana
• HubSpot
• AI-assisted tools

Approximate Responsibility Allocation

• 50% Marketing Content & Communications: Develop, write, edit, and proof member-facing marketing communications across email, website, campaigns, advertising, branch materials, and other channels.
• 20% Social Media Management & Content Creation: Plan, create, schedule, and publish brand-appropriate social content.
• 15% Campaign & Project Execution: Support coordination and execution, including timelines, deliverables, internal department and vendor communication, implementation, and follow-up.
• 10% Creative & Design Support: Provide basic design, layout, and production support for digital and print marketing materials while maintaining brand standards.
• 5% General Marketing Support: Assist with reporting, research, events, and other needs as priorities change.

Critical Results

• Produce high-quality marketing communications that are clear, engaging, accurate, persuasive, on-brand, and appropriate for the intended audience with minimal rewriting or correction.
• Deliver complete, polished work on time with strong attention to detail and ownership from assignment through final execution.
• Manage multiple projects, deadlines, and shifting priorities in a fast-paced marketing environment.
• Apply marketing judgment and initiative by understanding objectives, audience, value proposition, and desired actions.
• Maintain a positive, collaborative, solutions-oriented approach.
• Use performance data and analytics to evaluate results and improve future work, including adjustments to messaging, content, channels, or execution as needed.
• Maintain WEOKIE brand and compliance standards across copy, design, disclosures, links, details, and final deliverables.
• Contribute across marketing functions as needs change, including support for writing, email, website updates, social media, basic design, campaigns, events, and project coordination.
• Take initiative and contribute ideas that strengthen WEOKIE’s marketing efforts.

Behavioral Competencies

• Core Competencies: Member Focus (internal and external), Dependability, Integrity/Ethics.
• Job-Specific Competencies: Job Knowledge; Productivity & Prioritization; Quality & Attention to Detail; Marketing Communication; Initiative, Accountability, Resourcefulness & Continuous Improvement; Marketing Judgment & Strategic Thinking; Data-Driven Decision Making; Adaptability; Collaboration & Feedback.

Physical Demands

• Frequently required to stand and walk.
• Occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and talk or hear.
• Must occasionally lift and/or move up to 50 pounds.

Work Environment

• Noise level in the work environment is usually moderate.

Role Details

• Location: Oklahoma City, OK (onsite)
• Minimum Experience: 1 year