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Marketing Specialist /Content & Communication

WEOKIE Federal Credit Union Oklahoma City, OK

Oklahoma City, OK

Today

Full time Marketing Ai Assisted Tools Application Support

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Job Description

The Marketing Specialist for Content & Communications supports WEOKIE Federal Credit Union’s marketing strategy by producing and managing member-facing communications across email, digital channels, advertising, and social media. This onsite role in Oklahoma City emphasizes strong copywriting, content execution, and brand-compliant messaging.

Key Responsibilities

Develop, write, edit, and proof marketing communications for email, website, digital and traditional advertising, campaigns, branch materials, social media, and other member-facing channels.
Convert product, service, offer, and information details into clear, benefit-focused messaging with strong headlines and calls to action while maintaining WEOKIE brand voice, accuracy, and compliance requirements.
Review and proof marketing materials prior to distribution to ensure accuracy, consistency, brand standards, messaging, disclosures, and compliance.
Create and manage email campaigns, including development, building, proofing, scheduling, and distribution to support promotions, member engagement, and community events.
Collaborate on audience segmentation, messaging, layout, calls to action, and campaign performance to support marketing outcomes.
Partner with the Marketing team on campaign strategy, audience and messaging, creative execution, and performance tracking.
Monitor campaign results and use available data and insights to identify opportunities and inform future marketing decisions.
Support Marketing Department projects from planning through execution, including project coordination, timeline management, internal department and vendor communication, website updates, branch materials, event promotion, campaign implementation, and follow-up.
Manage multiple priorities and deadlines and assist across marketing functions as departmental needs change.
Handle WEOKIE’s day-to-day social media presence, including planning, creating, scheduling, and publishing brand-appropriate content across social channels.
Create and maintain content by producing copy, basic graphics, photography, and video, managing content calendars, and monitoring comments and direct messages.
Respond to members and the public in WEOKIE’s brand voice and route service questions or issues appropriately.
Track social media performance and analytics, identify trends, and adjust content and strategy based on engagement insights.
Provide basic graphic design, layout, and production support for digital and print marketing materials, including collateral, email layouts, and social graphics, while following brand standards.
Stay current on trends and best practices in marketing communications, digital marketing, email, website content, social media, content creation, and member engagement, and identify potential opportunities for WEOKIE.
Perform other duties as assigned, such as reporting and budgeting.
Follow applicable policies, procedures, risk mitigation activities, and operating controls, and report gaps to leadership to support member impact and risk mitigation.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (preferred). An equivalent combination of education and 1 to 3 years of relevant marketing experience is acceptable.
Strong marketing writing, copywriting, editing, and proofreading skills.
Ability to translate products, services, features, and promotional information into clear, engaging, consumer-focused messaging that communicates value and encourages action.
Working knowledge of digital marketing, email marketing, social media, website content, and campaign execution.
Experience with basic graphic design, content creation, and layout, with the ability to create or modify routine marketing materials while maintaining brand standards.
Proficiency with Microsoft Office and familiarity with Adobe Creative Suite or similar design tools.
Experience with project management, email marketing, content management, and/or marketing automation platforms (preferred).
Familiarity with Asana and HubSpot (a plus).
Willingness and ability to learn and use emerging marketing technologies and tools, including AI-assisted tools, to improve efficiency, quality, and effectiveness.
Strong organizational and time-management skills, including the ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
Attention to detail and follow-through, with the ability to work independently while knowing when to ask questions or seek input.
Strong interpersonal and communication skills, with the ability to collaborate effectively, receive and apply feedback, communicate proactively, and maintain a positive, solutions-oriented approach.
Demonstrated curiosity, initiative, and sound marketing judgment.

Technologies

Microsoft Office
Adobe Creative Suite
Asana
HubSpot
AI-assisted tools

Approximate Responsibility Allocation

50% Marketing Content & Communications: Develop, write, edit, and proof member-facing marketing communications across email, website, campaigns, advertising, branch materials, and other channels.
20% Social Media Management & Content Creation: Plan, create, schedule, and publish brand-appropriate social content.
15% Campaign & Project Execution: Support coordination and execution, including timelines, deliverables, internal department and vendor communication, implementation, and follow-up.
10% Creative & Design Support: Provide basic design, layout, and production support for digital and print marketing materials while maintaining brand standards.
5% General Marketing Support: Assist with reporting, research, events, and other needs as priorities change.

Critical Results

Produce high-quality marketing communications that are clear, engaging, accurate, persuasive, on-brand, and appropriate for the intended audience with minimal rewriting or correction.
Deliver complete, polished work on time with strong attention to detail and ownership from assignment through final execution.
Manage multiple projects, deadlines, and shifting priorities in a fast-paced marketing environment.
Apply marketing judgment and initiative by understanding objectives, audience, value proposition, and desired actions.
Maintain a positive, collaborative, solutions-oriented approach.
Use performance data and analytics to evaluate results and improve future work, including adjustments to messaging, content, channels, or execution as needed.
Maintain WEOKIE brand and compliance standards across copy, design, disclosures, links, details, and final deliverables.
Contribute across marketing functions as needs change, including support for writing, email, website updates, social media, basic design, campaigns, events, and project coordination.
Take initiative and contribute ideas that strengthen WEOKIE’s marketing efforts.

Behavioral Competencies

Core Competencies: Member Focus (internal and external), Dependability, Integrity/Ethics.
Job-Specific Competencies: Job Knowledge; Productivity & Prioritization; Quality & Attention to Detail; Marketing Communication; Initiative, Accountability, Resourcefulness & Continuous Improvement; Marketing Judgment & Strategic Thinking; Data-Driven Decision Making; Adaptability; Collaboration & Feedback.

Physical Demands

Frequently required to stand and walk.
Occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and talk or hear.
Must occasionally lift and/or move up to 50 pounds.

Work Environment

Noise level in the work environment is usually moderate.

Role Details

Location: Oklahoma City, OK (onsite)
Minimum Experience: 1 year

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