Marketing Specialist
Marketing
Brand Management
Business Development
Campaign Management
Content Marketing
Design Tools
Digital Marketing
Email Marketing
Healthcare Marketing
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Paid Advertising
Program Management
Project Management
Reporting and Analytics
Social Media
Social Media Management
Job Description
Based in Fort Lauderdale, FL with hybrid work flexibility, this marketing leadership role offers USD 50,000 - 90,000 per year and focuses on growing patient volume, expanding the brand, building partnerships, and supporting mobile and clinic services.
Responsibilities
- Create and implement integrated marketing plans to grow patient volume for both mobile clinics and brick-and-mortar locations.
- Design and oversee campaigns directed at patients, referral sources, employers, and community partners.
- Lead digital marketing efforts, including search optimization, Google Ads, Meta Ads, email marketing, site optimization, and content strategy.
- Grow and manage social media presence across Instagram, Facebook, LinkedIn, and additional platforms.
- Develop marketing collateral such as brochures, flyers, presentations, newsletters, patient education materials, landing pages, and promotional campaigns.
- Administer CRM and marketing automation to boost patient engagement and lead generation.
- Coordinate public relations activities, media outreach, and community awareness campaigns.
- Plan and support community events, employer wellness programs, and outreach across Florida.
- Monitor campaign performance, track key metrics, and provide regular reporting to leadership.
- Oversee external vendors including photographers, designers, printers, advertising agencies, and media partners.
- Forecast and manage the annual marketing budget.
- Recruit, mentor, and guide future marketing team members as the organization grows.
Requirements
- 3 to 5 years of healthcare marketing experience.
- At least 2 years of marketing experience in a dermatology practice or dermatology organization (required).
- Proven success creating and executing marketing campaigns for medical practices.
- Strong knowledge of dermatology services, including medical dermatology, skin cancer screening, Mohs surgery, cosmetic dermatology, and patient education.
- Experience marketing to both patients (B2C) and healthcare/business partners (B2B).
- Proficiency with Google Ads, Meta Ads, SEO, email marketing, CRM platforms, and marketing analytics.
- Experience managing social media accounts for a healthcare organization.
- Understanding of healthcare advertising guidelines and HIPAA compliant marketing practices.
- Excellent written, verbal, and interpersonal communication skills.
- Strong organizational abilities with the capacity to manage multiple projects simultaneously.
- Ability to work independently while collaborating effectively with leadership.
Technologies
- Google Ads
- Meta Ads
- SEO
- Email marketing
- HubSpot
- Salesforce
- Canva
- Adobe Creative Suite
About OnSpot Dermatology
OnSpot Dermatology is Florida's leading mobile dermatology practice, delivering comprehensive care through a fleet of fully equipped mobile clinics while also serving patients at brick-and-mortar locations. The practice offers skin cancer screenings, medical dermatology, Mohs surgery, cosmetic dermatology, and telemedicine services to make high-quality care more convenient and accessible.
Position Overview
This role offers an opportunity for an experienced healthcare marketing professional to take ownership of OnSpot Dermatology's marketing strategy. The person in this position will develop and execute initiatives to increase patient volume, strengthen brand presence, expand corporate and community partnerships, and support growth across mobile and clinic-based services.
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