Marketing Specialist

Saint Louis University seeks a Marketing Specialist to lead national, multi-channel digital campaigns for professionals and corporate partners. The role entails crafting content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), and SEO-focused website updates, with a LinkedIn‑centric social strategy to broaden the Workforce Center's reach. This is an onsite position based in St. Louis, Missouri.

Responsibilities

• Under the Director’s guidance, design and implement a strategic, data‑driven marketing roadmap to raise national brand awareness, boost enrollment, and grow corporate partnerships; regularly assess initiatives to sustain lead generation and revenue growth.
• Plan, produce, and manage digital content across channels including email, paid ads, social media, video, and digital billboards; supervise copywriting, design, layout, QA, and approvals; manage the digital badging program, refresh marketing collateral (presentations, templates, proposals, branding, social media), and support authorized partnerships programs.
• Execute and optimize performance‑driven campaigns across PPC, SEO, and paid media using platforms such as Google Ads and AdRoll; deliver detailed reporting and ROI analysis to inform insights, maximize engagement, and drive strong returns.
• Proactively manage and update content on the registration system and website to ensure a seamless customer experience; support the full enrollment journey and align with broader marketing and sales goals and campaign strategies.
• Continuously evaluate and refine digital campaign strategies to maintain high engagement and conversion rates across B2B and B2C segments.
• Assist with day‑to‑day operational functions within the Workforce Center.
• Perform other duties as assigned.

Requirements

• Proficiency in Canva and the Adobe Creative Cloud suite.
• Knowledge of SEM, SEO, Google Analytics, social media best practices, and B2B and B2C marketing strategies, including account‑based marketing approaches.
• Ability to analyze marketing data to drive ROI and performance outcomes.
• Strong organizational, project management, and multitasking capabilities.
• Clear, professional communication with internal and external audiences.
• Creative, collaborative, and adaptable team player with initiative.
• Ability to quickly learn new digital tools.
• Two or more years of experience in communications, marketing, or technology.
• Experience with Salesforce and LinkedIn; commitment to ongoing learning and growth.

Technologies

• Salesforce
• Google Ads
• AdRoll
• LinkedIn
• Canva
• Adobe Creative Cloud
• Google Analytics

Function

Web Marketing