Marketing Manager - Acquisition & Retention

Manulife offers a hybrid, Chicago-based marketing role with a competitive pay range and a strong emphasis on growth, well-being, and inclusion. The position centers on leading end-to-end acquisition and retention programs across affinity partners, delivering measurable performance and reinforcing partner confidence. Salary ranges from USD 73,725 to 122,875 per year, with a hybrid work arrangement in Chicago, IL.

Join a collaborative environment that supports your development and rewards impact. You will work cross-functionally with sales, product, analytics, and compliance teams, contributing to strategic plans and partner-facing performance insights while advancing your career within a global financial services leader.

Benefits

• Health, dental, and vision coverage
• Mental health benefits
• Short-term and long-term disability insurance
• Life insurance and accidental death and dismemberment coverage
• Adoption and surrogacy assistance
• Wellness programs and employee assistance resources
• Retirement options including a pension plan and a global share ownership plan with employer matching
• Financial education and counseling resources
• Paid time off for holidays, vacation, personal days, and sick days
• Statutory leaves of absence

When you join our team

• Be part of a global team that supports you in shaping the future you want to see.
• We empower ongoing learning and career growth aligned with your goals.
• We operate in a flexible environment where well-being and inclusion are real commitments.

Responsibilities

• Lead end-to-end acquisition and retention campaigns across a portfolio of affinity partners, from brief to launch to post-campaign learnings, ensuring timelines, dependencies, approvals, and quality standards are met.
• Orchestrate multi-channel campaigns across paid media, email, content, direct mail, and digital experiences, coordinating internal teams and external agencies to execute plans.
• Guide agency briefings and creative development to ensure outputs are on strategy, on-brand, compliant, and performance-oriented.
• Own the marketing calendar for assigned partners, proactively managing trade-offs, risks, and delivery expectations.
• Partner with the Senior Marketing Manager on strategy and annual planning; translate strategy into executable plans, performance management, and partner-facing reporting.
• Define performance goals and success metrics per initiative; monitor in-flight performance and recommend data-driven optimizations across channels, creatives, audiences, and customer journeys.
• Collaborate with analytics and global performance teams to ensure accurate tracking, attribution, and reporting; translate insights into actions for future planning.
• Contribute to measurement frameworks and business outcomes, including CPA, LTV, ROI, and funnel performance across partner portfolios.
• Create and deliver clear, insight-driven presentations to internal and external stakeholders, communicating annual plans, campaign performance, and recommendations.
• Serve as the day-to-day marketing lead for assigned partners, aligning with sales, product, analytics, compliance, and agency teams to deliver outcomes efficiently.
• Maintain strong stakeholder communication with timely responses, clear ETAs, proactive risk flags, and solution options to sustain sponsor and internal confidence.
• Influence without formal authority: drive decisions, remove blockers, and align teams on priorities using clear rationale and performance insights.
• Share market and partner insights to inform broader team planning, highlighting performance trends and growth opportunities across the portfolio.
• Deliver campaigns with high accuracy and regulatory compliance to protect partner trust and brand credibility.
• Enforce rigorous QA and launch readiness across all assets and measurement, minimizing rework and execution risk.
• Own campaign setup discipline: ensure tracking, tagging, reporting structures, and documentation are consistent and audit-ready.
• Manage program budgets and operational tasks, flag risks early, and ensure efficient allocation of resources.
• Improve ways of working through templates, checklists, and process enhancements that increase speed, quality, and predictability of delivery.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of progressive experience in performance marketing, lifecycle marketing, or integrated campaign management with measurable outcomes.
• Proven experience owning multi-channel acquisition and/or retention programs end-to-end, from planning through optimization and reporting.
• Strong analytical and problem-solving skills with the ability to translate data into decisions and an actionable optimization roadmap.
• Familiarity with key marketing platforms and measurement tools (e.g., Adobe Analytics, Power BI, paid social platforms).
• Demonstrated ability to lead cross-functional stakeholders and agencies, manage multiple priorities, and deliver high-quality work on tight timelines.
• Excellent communication and presentation skills with the ability to influence senior stakeholders and sponsors.
• High attention to detail, ownership mindset, and strong operational rigor.

Technologies

• Adobe Analytics
• Power BI
• Paid social platforms

Preferred Qualifications

• Experience in insurance, financial services, or regulated industries.
• Experience in partner-based marketing and/or agency environments.
• Bilingualism in English and French is an asset; if based in Quebec, proficiency in both languages may be required to support clients outside of Quebec.