Account Manager

The Account Manager at Lamark Media coordinates client relationships, drives strategic initiatives, and oversees project delivery to achieve KPIs and maximize profitability.

Responsibilities

• Lead executive-level client sessions and collaborate across departments to advance strategic initiatives.
• Create and implement marketing programs that strengthen client brands and support organic growth.
• Develop a deep understanding of the client's business, industry, and market trends to proactively identify opportunities.
• Anticipate client needs and provide strategic, solution-oriented recommendations.
• Define, execute, and optimize client scopes of work to ensure alignment with goals and KPIs.
• Shape and refine client-facing work, including strategic presentations, creative briefs, and campaign plans.
• Prepare comprehensive conference notes and impactful materials for client meetings.
• Understand what motivates the client personally, professionally, and institutionally.
• Own client relationships and contribute strategic value beyond day-to-day tactics, guiding the communications roadmap.
• Identify opportunities for growth and expansion of the client relationship.
• Develop account plans and collaborate with the team to deliver them.
• In coordination with others, cultivate a portfolio of new business efforts.
• Educate clients on new offerings and trends that could influence their business.
• Lead client-specific projects, ensuring quality, performance, and financial optimization throughout engagements.
• Provide strategic insights and direction to drive client success in partnership with internal teams.
• Support Account Directors on select accounts as needed, assisting with key projects and client initiatives.
• Coordinate and lead client and agency meetings, ensuring clear communication and alignment on objectives.
• Oversee the development and submission of proposals, concepts, and budgets for client approval.
• Monitor day-to-day project flow with internal departments to maintain efficiency and execution excellence.
• Manage billing, financial reconciliation, and revenue tracking to ensure accuracy and transparency.
• Maintain up-to-date internal client documentation and information-sharing archives.

Requirements

• Minimum two years of professional experience in account management and client service; agency experience is preferred.
• Knowledge of digital marketing, including how lead generation and ecommerce campaigns operate across channels such as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and lifecycle marketing.
• Strong presentation and communication skills, capable of clearly and persuasively conveying ideas, strategies, and results to clients.
• Excellent attention to detail with high organization, reliability, accountability, and self-motivation to keep initiatives on schedule.

Technologies

• Google Analytics
• Facebook Insights
• Adobe Workfront

Benefits

• Strong company culture that values impact, freedom with responsibility, and a consultative, transparent approach in internal and client relationships.
• Diverse, forward-thinking environment.
• Clear paths for career growth with direct access to agency leadership.
• Medical insurance, life insurance, optional vision and dental coverage, and short-term and long-term disability plans.
• 401(k) with employer matching.
• Company events and attendance at industry conferences.