Marketing Jobs in Boca Raton, FL

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6d ago

Marketing Digital & Promotions Specialist

COST.U.LESS Boca Raton, FL

Boca Raton, FL

6d ago

Full time Marketing Brand Management Campaign Management

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Job Description

Cost.U.Less is seeking a Digital Marketing & Promotions Specialist to coordinate and optimize digital initiatives and brand messaging from onsite in Boca Raton.

Location: Boca Raton, FL (onsite). Reports to: Marketing Manager.

Responsibilities

Coordinate, execute, and refine Cost.U.Less digital marketing initiatives, promotional campaigns, and brand messaging in line with strategy and brand standards.
Support the Marketing Manager in deploying digital marketing plans while using independent judgment to enhance campaign performance.
Drive customer engagement and maintain brand consistency through digital content creation, loyalty marketing, campaign analysis, and cross functional collaboration.
Oversee social media content and digital campaigns, manage the WhatsApp Loyalty Program, and develop and deploy email marketing initiatives and promotional coupons; contribute to post campaign insights.
Contribute to promotional branding efforts including campaign messaging, signage support, templates, and customer facing assets across digital and in store channels.
Support monthly promotional advertising through ad proofing, messaging guidance, and collaboration with merchants, designers, and store teams to meet brand standards and promo objectives.
Maintain creativity, analytical thinking, attention to detail, and organization to manage multiple projects in a fast paced retail environment.
Manage and execute the social media content calendar across all Cost.U.Less markets.
Develop digital content, copy, and campaign messaging aligned with brand standards and promotional priorities.
Support brand consistency across digital platforms, promotional messaging, and customer facing marketing materials.
Assist with planning and optimization of paid social campaigns to extend reach and engagement.
Recommend content improvements based on engagement trends and campaign performance.
Oversee day to day execution of the WhatsApp Loyalty Program, including monthly campaigns, coupon deployment, subscriber engagement, and promotional communications.
Suggest changes to improve engagement and campaign effectiveness using performance data.
Oversee promotional coupon setup, testing, and execution across digital marketing channels.
Analyze promotional performance, coupon redemption trends, and customer engagement metrics.
Contribute to promotional post mortem reporting and provide recommendations for future campaign optimization.
Review and provide feedback during proofing and quality control of monthly promotional ads and related marketing materials.
Flag issues and recommend corrections related to messaging, pricing, or execution.
Ensure consistency of promotional messaging, pricing accuracy, and brand standards across advertising assets.
Collaborate with merchants, graphic designers, and marketing leadership to support promotional execution.
Develop and deploy email marketing campaigns supporting monthly promotions, loyalty initiatives, seasonal campaigns, and special events.
Support audience segmentation, targeting, and performance analysis of email campaigns.
Support growth of customer engagement initiatives across digital channels and recommend improvements based on data.
Contribute to the development of new digital marketing initiatives and customer engagement strategies.
Support KPI tracking, reporting, and analysis for digital marketing campaigns and promotional initiatives.
Identify opportunities to improve customer reach, engagement, and promotional effectiveness.
Assist with development and distribution of in store signage, event marketing materials, and special promotional assets as needed.

Requirements

3 to 5 years of experience in Digital Marketing, Social Media Marketing, Content Creation, or related marketing field.
Experience managing branded social media accounts and executing multi channel digital campaigns.
Strong understanding of brand standards, promotional messaging, and customer facing marketing communications.
Experience creating digital content using Canva or similar creative design platforms.
Experience using social media scheduling and publishing tools; Meltwater is preferred but not required.
Experience with email marketing platforms and campaign deployment; Tekside or similar software preferred.
Understanding of digital marketing analytics, customer engagement metrics, and campaign performance reporting.
Experience supporting promotional campaigns, loyalty marketing programs, or customer engagement initiatives preferred.
Strong copywriting, proofreading, and communication skills.
Demonstrated ability to manage multiple projects, deadlines, and priorities in a fast paced retail environment.
Strong organizational skills and exceptional attention to detail.
Strong collaboration skills and ability to work cross functionally with merchants, designers, store teams, and external partners.
Intermediate knowledge of advertising principles, promotional marketing, and retail branding.
Intermediate knowledge of website or e commerce content management preferred.
Previous video editing, photography, or short form content creation experience considered an asset.
Proficiency in Microsoft Office, including intermediate Excel skills.
Ability to adapt quickly in a fast paced, deadline driven environment.
Tools and technologies include Canva, Meltwater, Tekside, Microsoft Office, Excel.

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