Marketing Manager

Senior Helpers is seeking a Marketing Manager in Towson, MD (hybrid) with a salary range of USD 65,000 to 85,000 per year. This role supports brand growth and local marketing for new franchise owners and serves as the liaison between corporate marketing and franchise owners to translate national marketing strategies into effective local execution.

Benefits

• Competitive pay
• Medical, Dental, Vision insurance with a generous percentage paid by the company
• Flexible Spending Accounts for Health and Dependent care
• Company paid Life Insurance, AD&D, and Short-Term Disability
• Employee Assistance Plan
• Voluntary long-term disability
• 401k with excellent matching
• PTO, Personal Days, Paid Birthday, Paid Holidays
• Monthly reimbursement for gym membership
• Education tuition reimbursement

Responsibilities

• Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
• Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
• Track tasks, deadlines, and approvals to ensure smooth execution and accountability
• Maintain clear documentation, workflows, and onboarding materials
• Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives
• Ensure franchise compliance with brand standards, messaging, and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity
• Monitor program participation, progress, and early performance indicators
• Gather franchisee feedback to continuously improve the onboarding experience
• Identify trends and opportunities to enhance processes, resources, and communications

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
• Extremely strong project or account management and organizational skills
• Excellent written and verbal communication skills
• Ability to work cross-functionally with internal teams and franchise owners
• Comfortable balancing strategic thinking with hands-on execution
• Proven ability to multitask and prioritize in a fast-paced environment
• Customer-service mindset with a proactive, solutions-oriented approach
• Experience with Monday.com or Asana
• Experience with Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact
• Familiar with Google Analytics, SEMRush
• Familiar with Hootsuite, Sprout Social, Soci, Meta Business Suite
• Experience with Canva Pro, Adobe Creative Cloud
• Experience supporting franchisees or multi-unit business is strongly preferred
• Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
• Experience working with agencies and outside vendor partners

Technologies

• Monday.com
• Asana
• HubSpot
• Mailchimp
• ActiveCampaign
• ConstantContact
• Google Analytics
• SEMrush
• Hootsuite
• Sprout Social
• Soci
• Meta Business Suite
• Canva Pro
• Adobe Creative Cloud