Marketing Jobs in Towson, MD

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9d ago

Marketing Manager

Senior Helpers - Corporate Towson, MD

Towson, MD

9d ago

$65k - $85k/yr Full time Manager Marketing Account Management

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Job Description

Senior Helpers is seeking a Marketing Manager in Towson, MD (hybrid) with a salary range of USD 65,000 to 85,000 per year. This role supports brand growth and local marketing for new franchise owners and serves as the liaison between corporate marketing and franchise owners to translate national marketing strategies into effective local execution.

Benefits

Competitive pay
Medical, Dental, Vision insurance with a generous percentage paid by the company
Flexible Spending Accounts for Health and Dependent care
Company paid Life Insurance, AD&D, and Short-Term Disability
Employee Assistance Plan
Voluntary long-term disability
401k with excellent matching
PTO, Personal Days, Paid Birthday, Paid Holidays
Monthly reimbursement for gym membership
Education tuition reimbursement

Responsibilities

Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
Track tasks, deadlines, and approvals to ensure smooth execution and accountability
Maintain clear documentation, workflows, and onboarding materials
Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach
Help franchisees understand and apply national marketing initiatives at the local level
Ensure marketing recommendations align with brand strategy and business objectives
Ensure franchise compliance with brand standards, messaging, and visual identity
Review and approve local marketing materials as needed
Help franchisees understand how to customize marketing while maintaining brand integrity
Monitor program participation, progress, and early performance indicators
Gather franchisee feedback to continuously improve the onboarding experience
Identify trends and opportunities to enhance processes, resources, and communications

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
Extremely strong project or account management and organizational skills
Excellent written and verbal communication skills
Ability to work cross-functionally with internal teams and franchise owners
Comfortable balancing strategic thinking with hands-on execution
Proven ability to multitask and prioritize in a fast-paced environment
Customer-service mindset with a proactive, solutions-oriented approach
Experience with Monday.com or Asana
Experience with Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact
Familiar with Google Analytics, SEMRush
Familiar with Hootsuite, Sprout Social, Soci, Meta Business Suite
Experience with Canva Pro, Adobe Creative Cloud
Experience supporting franchisees or multi-unit business is strongly preferred
Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
Experience working with agencies and outside vendor partners

Technologies

Monday.com
Asana
HubSpot
Mailchimp
ActiveCampaign
ConstantContact
Google Analytics
SEMrush
Hootsuite
Sprout Social
Soci
Meta Business Suite
Canva Pro
Adobe Creative Cloud

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