Inbound Marketing & E-Commerce Manager (B2B & B2C)

The role focuses on driving revenue growth through SEO, site performance, and e commerce optimization across B2B and B2C channels, in collaboration with Outbound Marketing, Sales, and Design teams.

Responsibilities

• SEO and inbound growth
  • Own and execute end-to-end SEO strategy (technical, on-page, content)
  • Conduct keyword research across consumer and wholesale intents
  • Drive ranking improvements in priority keyword clusters
  • Optimize site structure, metadata, and content to increase organic traffic quality
• Website performance and conversion optimization
  • Manage website performance, user experience, and conversion optimization roadmap
  • Improve product pages, collection pages, navigation, and mobile experience
  • Identify friction points and implement solutions to increase conversion rate
  • Partner with design team to execute UX improvements aligned with brand
• E-commerce and marketplace management
  • Manage operations across Shopify (DTC), Faire, Etsy, and retail platforms
  • Ensure accurate product listings, collections, merchandising, and promotions
  • Optimize product discoverability and conversion across all channels
  • Maintain operational excellence across B2C and B2B touchpoints
• Inbound performance marketing
  • Contribute to top-of-funnel strategy for Meta and Google in collaboration with Outbound Marketing
  • Own Google Ads and inbound acquisition channels
  • Support media planning with performance insights and keyword strategy
  • Ensure alignment between paid traffic and landing page experience
• CRM and lifecycle marketing
  • Manage CRM tools such as HubSpot and Klaviyo
  • Build customer segmentation across B2C and B2B audiences
  • Develop and optimize lifecycle flows (welcome, abandoned cart, post-purchase)
  • Improve retention and repeat purchase rate
• Analytics, tracking, and optimization
  • Build and manage tracking ecosystem (GA4, Shopify, CRM, Meta)
  • Develop dashboards to monitor traffic, conversion, and revenue
  • Translate data into actionable insights to improve funnel performance

Requirements

• 7+ years experience in e-commerce and inbound marketing preferred
• Strong expertise in SEO strategy and execution
• Experience managing Shopify and marketplace platforms
• Experience with Google Ads and inbound acquisition channels

Technologies

• Google Analytics (GA4)
• Google Ads
• Meta Ads
• HubSpot
• Klaviyo
• SEMrush
• Shopify
• Faire
• Etsy
• NetSuite

Cross-Functional Collaboration

• Outbound Marketing Manager: campaign alignment, media, messaging
• Sales Team: B2B performance and wholesale insights
• Design Team: UX/UI, landing pages, brand consistency

Ability to commute

• Holliston, MA 01746 (Required)

Work location

In person