Marketing Jobs in Holliston, MA

1 job found

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1mo ago

Inbound Marketing & E-Commerce Manager (B2B & B2C)

Quilling Card LLC Holliston, MA

Holliston, MA

1mo ago Closed

$80k - $110k/yr Full time Manager Marketing Business Systems

This position is no longer accepting applications (closed Jul 12, 2026).

Job Description

The role focuses on driving revenue growth through SEO, site performance, and e commerce optimization across B2B and B2C channels, in collaboration with Outbound Marketing, Sales, and Design teams.

Responsibilities

SEO and inbound growth
- Own and execute end-to-end SEO strategy (technical, on-page, content)
- Conduct keyword research across consumer and wholesale intents
- Drive ranking improvements in priority keyword clusters
- Optimize site structure, metadata, and content to increase organic traffic quality
Website performance and conversion optimization
- Manage website performance, user experience, and conversion optimization roadmap
- Improve product pages, collection pages, navigation, and mobile experience
- Identify friction points and implement solutions to increase conversion rate
- Partner with design team to execute UX improvements aligned with brand
E-commerce and marketplace management
- Manage operations across Shopify (DTC), Faire, Etsy, and retail platforms
- Ensure accurate product listings, collections, merchandising, and promotions
- Optimize product discoverability and conversion across all channels
- Maintain operational excellence across B2C and B2B touchpoints
Inbound performance marketing
- Contribute to top-of-funnel strategy for Meta and Google in collaboration with Outbound Marketing
- Own Google Ads and inbound acquisition channels
- Support media planning with performance insights and keyword strategy
- Ensure alignment between paid traffic and landing page experience
CRM and lifecycle marketing
- Manage CRM tools such as HubSpot and Klaviyo
- Build customer segmentation across B2C and B2B audiences
- Develop and optimize lifecycle flows (welcome, abandoned cart, post-purchase)
- Improve retention and repeat purchase rate
Analytics, tracking, and optimization
- Build and manage tracking ecosystem (GA4, Shopify, CRM, Meta)
- Develop dashboards to monitor traffic, conversion, and revenue
- Translate data into actionable insights to improve funnel performance

Requirements

7+ years experience in e-commerce and inbound marketing preferred
Strong expertise in SEO strategy and execution
Experience managing Shopify and marketplace platforms
Experience with Google Ads and inbound acquisition channels

Technologies

Google Analytics (GA4)
Google Ads
Meta Ads
HubSpot
Klaviyo
SEMrush
Shopify
Faire
Etsy
NetSuite

Cross-Functional Collaboration

Outbound Marketing Manager: campaign alignment, media, messaging
Sales Team: B2B performance and wholesale insights
Design Team: UX/UI, landing pages, brand consistency

Ability to commute

Holliston, MA 01746 (Required)

Work location

In person

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