Hotel Level Marketing Manager - Digital Creative Strategy (contract)

Location: Remote

Responsibilities

• Lead hotel owned digital storytelling and property page optimization initiatives to boost conversion and maximize content across channels
• Collaborate with Product and Website teams to implement approved property page enhancements, including imagery swaps, content hierarchy improvements, and storytelling updates within existing templates
• Oversee scalable optimization programs designed to improve conversion and reduce friction for hotels
• Create and maintain practical education and enablement materials to help hotels improve the effectiveness of their Hilton.com property pages
• Ensure website governance standards and page optimization guardrails are followed while providing guidance and recommendations to properties
• Support prioritization and rollout planning for new property page enhancements and optimization initiatives
• Translate hotel feedback and business needs into actionable recommendations to inform future website enhancements and roadmap planning
• Collaborate with Product, Website, and Digital teams to support implementation of property page enhancements and optimization initiatives
• Partner with Hotel Level Marketing stakeholders to identify opportunities to improve hotel page performance and scalability
• Work cross-functionally with Brand and Enterprise Marketing teams to align property page experiences with Hilton standards and business priorities
• Engage with agencies and external partners as needed to support optimization programs and approved content initiatives
• Lead scalable hotel property page optimization programs and enhancement initiatives
• Develop and own education and enablement resources that help hotels improve their Hilton.com property pages
• Oversee governance and implementation support related to property page updates and optimization standards
• Coordinate prioritization and rollout of page enhancements and new property page capabilities
• Drive cross-functional coordination to translate hotel feedback into practical website improvements

Requirements

• Minimum 5 years of experience in digital marketing, website optimization, or related fields
• Bachelor's degree or equivalent professional experience
• Strong understanding of digital marketing, website optimization, and content strategy principles
• Proven ability to improve website or landing page performance through content and page level optimization
• Experience managing cross-functional initiatives involving digital platforms, website operations, or product implementations
• Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Ability to translate complex business needs into clear, actionable recommendations for digital experiences
• Strong written and verbal communication skills with the ability to engage stakeholders at multiple levels
• Experience with matrix collaboration across diverse teams and business functions
• Familiarity with hospitality, travel, or lifestyle brand environments
• Working knowledge of digital content management systems or website optimization programs
• Understanding of hotel level marketing operations and scalable enablement models
• Experience supporting digital product enhancements or website rollout initiatives

Technologies

• Content Management System (CMS)

Pay rate

• USD 45 - 50 per hour