Growth Marketing Manager

As the first Growth Marketing Manager at Nacre Capital, you will build a growth engine that helps Family Health Checker become easy to find and dependable across search, paid channels, parenting communities, and AI answer experiences. The work prioritizes credibility and privacy-safe, compliant marketing for children’s health information.

Core Responsibilities

• Own the end-to-end organic search strategy, producing plain-language, high-utility content that addresses the questions parents ask, while maintaining a strong, fast technical SEO foundation.
• Lead AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews using structured data. Maintain the public llms.txt and build credible third-party corroboration to support FDNA eligibility, usefulness, and cite-worthiness.
• Manage Google Ads and paid social channels, including strategy, budget allocation, creative direction, landing page optimization, and ongoing campaign iteration.
• Optimize campaigns around cost-per-qualified-family, measured through real product events. Partner with engineering and legal teams to ensure strict, privacy-safe tracking compliance for sensitive health pages.
• Grow an authentic, value-first footprint in key parenting communities such as Reddit, Facebook, Instagram, TikTok/Shorts, using a transparent brand identity and strict adherence to community guidelines.
• Oversee FDNA’s professional presence on LinkedIn and X, crafting clinician-facing messaging related to Face2Gene.
• Establish and maintain social escalation protocols to respond to comments and direct messages helpfully while staying within regulatory boundaries.
• Cultivate long-term, trust-based partnerships with parent advocates, developmental pediatrics educators, genetic counselors, and advocacy organizations.
• Ensure compliant execution for all campaigns, including clear disclosures, written briefs with approved claims, privacy boundaries for family stories, and medical review prior to amplification.
• Track and report weekly funnel metrics from initial click through assessment completion and clinician report sharing, focusing on engagement quality rather than volume alone.
• Manage the content calendar, contractor pipeline, and claims library, ensuring all marketing assets pass through strict clinical and legal review before going live.

Required Qualifications

• 3+ years in digital, growth, or performance marketing, including at least one channel you owned end to end with measurable impact.
• Hands-on experience with SEO and content, including building pages that earn organic traffic and being able to explain performance drivers.
• Comfort across search intent, site structure, and page performance.
• Hands-on paid search experience, including personally running and optimizing a Google Ads budget.
• Ability to identify what a bad account looks like from direct experience.
• Evidence of real community participation, including posting under your own name and understanding the difference between contributing and broadcasting.
• Experience earning trust on platforms such as Reddit, including the ability to describe how it was built.
• Treat health-adjacent data as sensitive by default.
• Recognition that content mentioning a child’s development can be a legal question, with willingness to raise concerns rather than assume alignment.
• Comfort owning the full function for the first stretch, including strategy, execution, and reporting.
• Ability to direct contractors without a team hierarchy on day one.

Technologies

• Google Ads
• ChatGPT, Gemini, Perplexity, Claude
• AI Overviews
• llms.txt
• LinkedIn, X, Facebook, Instagram, Reddit, TikTok, Shorts
• Face2Gene
• Google Analytics, Search Console

Recommended Background

• AI answer visibility experience under any naming, including AEO, GEO, LLMO, or AI search.
• Experience marketing in healthcare or other regulated, high-stakes categories where claims are reviewed before publication.
• Experience running an influencer or creator program with proper disclosure of material connections per FTC guidance.
• Analytics depth with comfort answering questions directly using Google Analytics, Search Console, and event instrumentation.
• Short-form video and visual content experience, either produced personally or directed effectively.
• Familiarity with pediatric, developmental, rare-disease, or genetics communities, including personal motivation.
• Experience directing agencies, freelancers, or contractors while staying on budget.
• Experience building something from nothing, such as launching a channel, content program, or community from early stages.
• Experience at a small company where planning and execution overlap.

Location and Experience Level

• Location: Atlanta, GA (onsite)
• Minimum experience: 3 years