Ai Answer Optimization Marketing Jobs

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Growth Marketing Manager

Nacre Capital Atlanta, GA

Atlanta, GA

Today

Full time Manager Marketing Ai Answer Optimization

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Job Description

As the first Growth Marketing Manager at Nacre Capital, you will build a growth engine that helps Family Health Checker become easy to find and dependable across search, paid channels, parenting communities, and AI answer experiences. The work prioritizes credibility and privacy-safe, compliant marketing for children’s health information.

Core Responsibilities

Own the end-to-end organic search strategy, producing plain-language, high-utility content that addresses the questions parents ask, while maintaining a strong, fast technical SEO foundation.
Lead AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews using structured data. Maintain the public llms.txt and build credible third-party corroboration to support FDNA eligibility, usefulness, and cite-worthiness.
Manage Google Ads and paid social channels, including strategy, budget allocation, creative direction, landing page optimization, and ongoing campaign iteration.
Optimize campaigns around cost-per-qualified-family, measured through real product events. Partner with engineering and legal teams to ensure strict, privacy-safe tracking compliance for sensitive health pages.
Grow an authentic, value-first footprint in key parenting communities such as Reddit, Facebook, Instagram, TikTok/Shorts, using a transparent brand identity and strict adherence to community guidelines.
Oversee FDNA’s professional presence on LinkedIn and X, crafting clinician-facing messaging related to Face2Gene.
Establish and maintain social escalation protocols to respond to comments and direct messages helpfully while staying within regulatory boundaries.
Cultivate long-term, trust-based partnerships with parent advocates, developmental pediatrics educators, genetic counselors, and advocacy organizations.
Ensure compliant execution for all campaigns, including clear disclosures, written briefs with approved claims, privacy boundaries for family stories, and medical review prior to amplification.
Track and report weekly funnel metrics from initial click through assessment completion and clinician report sharing, focusing on engagement quality rather than volume alone.
Manage the content calendar, contractor pipeline, and claims library, ensuring all marketing assets pass through strict clinical and legal review before going live.

Required Qualifications

3+ years in digital, growth, or performance marketing, including at least one channel you owned end to end with measurable impact.
Hands-on experience with SEO and content, including building pages that earn organic traffic and being able to explain performance drivers.
Comfort across search intent, site structure, and page performance.
Hands-on paid search experience, including personally running and optimizing a Google Ads budget.
Ability to identify what a bad account looks like from direct experience.
Evidence of real community participation, including posting under your own name and understanding the difference between contributing and broadcasting.
Experience earning trust on platforms such as Reddit, including the ability to describe how it was built.
Treat health-adjacent data as sensitive by default.
Recognition that content mentioning a child’s development can be a legal question, with willingness to raise concerns rather than assume alignment.
Comfort owning the full function for the first stretch, including strategy, execution, and reporting.
Ability to direct contractors without a team hierarchy on day one.

Technologies

Google Ads
ChatGPT, Gemini, Perplexity, Claude
AI Overviews
llms.txt
LinkedIn, X, Facebook, Instagram, Reddit, TikTok, Shorts
Face2Gene
Google Analytics, Search Console

Recommended Background

AI answer visibility experience under any naming, including AEO, GEO, LLMO, or AI search.
Experience marketing in healthcare or other regulated, high-stakes categories where claims are reviewed before publication.
Experience running an influencer or creator program with proper disclosure of material connections per FTC guidance.
Analytics depth with comfort answering questions directly using Google Analytics, Search Console, and event instrumentation.
Short-form video and visual content experience, either produced personally or directed effectively.
Familiarity with pediatric, developmental, rare-disease, or genetics communities, including personal motivation.
Experience directing agencies, freelancers, or contractors while staying on budget.
Experience building something from nothing, such as launching a channel, content program, or community from early stages.
Experience at a small company where planning and execution overlap.

Location and Experience Level

Location: Atlanta, GA (onsite)
Minimum experience: 3 years

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