Digital Marketing Specialist

TruStone Financial Credit Union offers competitive pay, a robust benefits package, and a culture focused on member service and professional growth. This on-site opportunity in Burnsville, Minnesota supports TruStone's digital marketing and website initiatives and serves as the internal expert on digital channels aligned with marketing plans. The role carries a salary range of $54,500 to $68,000 annually and requires a bachelor’s degree with at least three years of digital marketing experience.

Benefits

• Competitive pay and incentive programs for all positions.
• Health insurance with a choice between Traditional Health Plan or Health Savings Plan.
• Affordable dental and vision insurance coverage.
• 22 days of paid time off annually for full-time employees, with accrual for part-time employees and increased PTO with tenure.
• 10+ paid holidays each year.
• Up to 16 hours of paid time annually to volunteer for causes you care about.
• 401(k) with a 50% employer match on the first 6% you contribute, plus a 3% safe harbor employer contribution after one year that is immediately vested.
• Profit sharing opportunities contributing to your 401(k) account.
• Employer-paid Short Term and Long Term Disability benefits.
• Employer-provided life insurance up to 2.5x base salary with options to purchase additional coverage for you, your spouse, and eligible dependents.
• Education assistance up to $5,250 per calendar year for tuition, books, and related fees.
• Career development opportunities including STEP job shadow program, TruStone Academy certification courses, Mentorship Program, and more.
• Special employee discounts when joining TruStone Financial as a credit union member.
• Employee activities, events, discounts, and many other benefits and perks.

Responsibilities

• Under the oversight of the SVP/Director of Channel Marketing, develop, manage, and execute all phases of TruStone's digital marketing and website initiatives.
• Create, execute, support, and track all digital marketing efforts, while maintaining and continuously improving the website to grow the TruStone Financial brand.
• Serve as a key contact and subject matter expert on website and digital marketing, and help develop additional digital channels that align with the overall marketing and strategic plans.

Requirements

• Bachelor’s degree, preferably in Marketing, Communications or related field, or equivalent relevant work experience.
• 3+ years of work experience in a digital marketing role, including content management systems (CMS), digital marketing, search engine optimization (SEO), and search engine marketing (SEM).
• General HTML knowledge and ability; familiarity with other web and digital marketing languages and terminology.
• Experience with Google Analytics and Google Ads Manager; certifications are a plus.
• Experience with website content management systems, digital marketing tools, with WordPress experience a plus.
• Excellent project management skills and strong attention to detail.
• Excellent organizational and written communication skills.
• Strong understanding of personal finance topics and credit union products and practices preferred.
• Ability to communicate complex information clearly and professionally to a wide range of audiences.
• Ability to create professional correspondence with appropriate editing and tone.
• Ability to contribute to and/or lead teams and large-scale projects.
• Excellent presentation skills.
• Ability to prioritize multiple projects and deadlines, work well under changing timelines, and be self-motivated while collaborating with a team.
• Compliance with the Bank Secrecy Act and all applicable provisions.
• Ability to pass a pre-employment drug test and background checks.
• Regular and reliable attendance at the workplace.
• Technologies: HTML, Google Analytics, Google Ads Manager, WordPress, Content Management Systems (CMS).