Senior Marketing Specialist

Senior Marketing Specialist to own marketing governance, content oversight, and end-to-end marketing process management onsite in Cedar Rapids.

Responsibilities

• Serve as the primary owner for oversight, review, and management of all team marketing materials, ensuring brand-standard consistency, effective tactics, and alignment to marketing goals and the bank’s strategic plan.
• Partner with team members to provide constructive feedback, monitor project status, and keep initiatives on track for priorities, timelines, and expectations.
• Collaborate with internal teams to develop and execute marketing initiatives targeting desired audiences through appropriate channels.
• Lead, curate, and produce video content to promote and enhance the brand for internal and external audiences (including client stories, product marketing, internal announcements, and culture promotion).
• Assist with planning and execution of external client events and internal employee events.
• Coordinate marketing materials and communications with Compliance to ensure adherence to current compliance regulations.
• Support production of sales presentations, including requests for proposals and slide decks.
• Provide support for growth of social media.
• Prepare and manage distribution of client and employee gifts throughout the year.
• Maintain the bank’s website, including news alerts, marketing campaigns and promotions, content and design updates, and search engine optimization (SEO).
• Coordinate with the enterprise marketing team on website navigation changes, page management, and accessibility, regulatory, and disclosure standards and requirements.
• Manage vendor relationships and inventory for corporate apparel and promotional items for employees, general marketing, client gifts, and events.
• Assist with Apple Developer and Google Play applications related to mobile app updates and troubleshooting app disruption and updates.
• Maintain and organize files of supporting documentation to support yearly budget tracking.
• Coordinate client mailings with external vendors, including creating and managing mailing lists and tracking mailing projects and results.
• Oversee Google reviews and take appropriate action when received.
• Comply with all applicable company or regulatory policies, procedures, and requirements for the position.
• Foster and preserve a culture of inclusion.
• Additional duties and responsibilities may be required to support the company’s mission, vision, and values.

Requirements

• Bachelor’s degree in marketing or related field, or equivalent experience.
• Minimum 5 years of marketing experience, including traditional, digital, and social media.
• Solid understanding of social media platforms and best practices for content creation; experience with content marketing, SEO, Google Analytics, Google Ads, and market research analysis is a plus.
• Proficient with Microsoft 365 and Adobe Creative Suite.
• Knowledge of HTML for website editing is required.
• Excellent verbal, written, and interpersonal communication skills.
• Ability to work independently and collaboratively, with strong organizational skills and capacity to manage multiple priorities.

Technologies

• Microsoft 365
• Adobe Creative Suite
• HTML
• Search engine optimization (SEO)
• Google Analytics
• Google Ads
• Apple Developer
• Google Play
• Google reviews

Working Conditions

• Professional office environment.
• Ability to lift and carry 25 lbs.
• May be required to work after-hours, including weekends on a limited basis.
• Some travel to other bank locations may be required.