Content Marketing Manager

Oaks Inc. is seeking a Content Marketing Manager to lead the end-to-end content program across more than 15 brands in the home improvement and leisure space. This on-site role in Rochester, NY focuses on owning calendars, production, and optimization to drive lead generation and tell compelling brand stories, with a salary range of $60,000 - $70,000 per year.

Responsibilities

• Lead the comprehensive content strategy for 15+ brands in the home improvement and leisure sectors.
• Develop and maintain cross-brand content calendars, balancing evergreen needs with seasonal and campaign-driven priorities.
• Capture each brand's voice, audience, and positioning in cohesive, high-quality content.
• Write, edit, and oversee the production of blog posts, landing page copy, email newsletters, website content, and other marketing collateral.
• Manage a high-volume content pipeline across concurrent projects without compromising quality or brand accuracy.
• Collaborate with SEO/digital and creative teams to ensure content supports lead generation, organic search performance, and brand storytelling goals.
• Review and edit content produced by team members, freelancers, or contractors to maintain quality standards.
• Partner with the Marketing Operations Director on reporting, prioritization, and content performance reviews.
• Coordinate with digital ads, social media, creative, and events leads to ensure content aligns with broader campaigns.
• Work with brand stakeholders to gather input, approvals, and subject-matter expertise.
• Build and refine repeatable content workflows and templates that scale across the portfolio (for example, blog structures, landing page frameworks, and newsletter formats).
• Utilize performance data (traffic, engagement, conversions) to continuously improve content effectiveness.
• Maintain organized content documentation and asset libraries within the project management system ClickUp.

Requirements

• 4+ years of experience in content marketing, copywriting, or a related field, ideally in an agency or multi-brand environment.
• Proven ability to manage a high volume of content across multiple brands, audiences, or clients simultaneously.
• Excellent writing, editing, and proofreading skills, with the ability to adapt tone and voice across different brands.
• Experience writing for varied formats: blog/SEO content, email newsletters, landing pages, and web copy.
• Strong project management skills and comfort working with tools like ClickUp, Google Workspace, or similar.
• Bachelor's degree preferred; on-site work in Rochester, NY.

Technologies

• ClickUp
• Google Workspace
• WordPress
• Ahrefs
• GA4

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

You’ll Thrive In This Role If You

• Enjoy variety and can shift between brand voices and formats without losing quality.
• Are highly organized and comfortable owning a large, moving portfolio of deliverables.
• Take initiative to build better systems rather than waiting to be told what’s next.
• Communicate clearly and collaborate well with both marketing peers and brand stakeholders.

Why Join KO Marketing Group

You will have the opportunity to shape the content strategy for a diverse and growing portfolio of well-established local brands, working alongside a collaborative marketing team and leadership that values initiative and craftsmanship in content.

Application Question(s)

To apply, please submit your resume along with writing samples that demonstrate your ability to write across different brand voices and content formats.

Experience

• Copywriting: 4 years (Preferred)
• Content marketing: 4 years (Preferred)
• Marketing agency: 4 years (Preferred)
• SEO: 4 years (Preferred)

Ability to Commute

• Rochester, NY 14614 (Required)

Work Location

• In person