Communications and Marketing Manager

Man in the Mirror is seeking a Communications and Marketing Manager to strengthen the organization's brand and tell its story through integrated marketing efforts. This onsite role based in Casselberry, Florida blends strategic leadership with hands-on execution across content creation, social media, email marketing, and donor communications.

Overview

The Communications and Marketing Manager combines direction with practical execution to advance the organization’s mission. This leadership position drives brand presence and manages both strategic planning and daily communications work.

Responsibilities

• Collaborate across ministry programs to identify and prioritize communication and marketing needs in alignment with the organization's mission and values.
• Serve as liaison between internal staff and the external marketing firm to coordinate strategies and deliverables.
• Maintain and manage an internal communications calendar for all ministry areas, campaigns, and events.
• Ensure that messaging and branding remain clear, consistent, and mission-aligned across digital and print channels.
• Partner with the leadership team to develop and execute the annual communications and marketing plan.
• Identify marketing trends, tools, and platforms and recommend approaches that fit the organization’s goals and budget.
• Serve as the organization’s subject matter expert on communications and marketing.
• Social Media: Own all organizational social media accounts — content creation, scheduling, community engagement, and analytics reporting.
• Newsletters: Write, produce, and distribute internal staff newsletters and external donor/stakeholder newsletters on a regular schedule; manage subscriber lists and track performance.
• Blog & Content: Write blog posts, program spotlights, and other web content that supports SEO and audience engagement.
• SEO: Manage basic on-page SEO, including keyword use and metadata.
• Email Marketing: Build and send email campaigns to donors, partners, and staff.
• Copywriting: Produce copy for appeals, campaigns, and print or digital materials, coordinating with the agency on website copy as needed.
• Serve as the day-to-day point of contact for the outside marketing agency on select projects — advanced graphic design, video production, or website work.
• Brief the agency on projects, timelines, and brand direction, and review deliverables for alignment with brand standards.
• Coordinate scheduling and logistics for agency-produced video and design projects.
• Track agency spend against budget.
• Design presentations and visual materials for fundraising events, donor meetings, and board presentations.
• Provide basic A/V support at organizational events as needed.
• Lead promotion for fundraising events through social media, email campaigns, and event pages.
• Help build and manage the annual marketing budget in partnership with the VP of Operations; track spend and report variances.
• Maintain brand guidelines and ensure consistent messaging and visual identity across all channels.

Requirements

• Bachelor’s degree in communications, Marketing, Public Relations, or a related field preferred, or equivalent experience.
• 3–5 years of experience in communications or marketing, ideally in a role that combined strategic planning with hands-on execution.
• Nonprofit or ministry experience strongly preferred.
• Experience coordinating with outside vendors or agencies a plus.
• Project coordination and task management.

Work Environment

This position requires 40 hours per week in the Casselberry office, with occasional additional hours a few times per year to support major events. Regular phone, video, and computer usage is expected.

Work Location

Casselberry, FL 32707 — In person

Job Type

Full-time

Salary

USD 50,000 - 55,000 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Technologies

• Mailchimp
• Constant Contact
• HubSpot
• Microsoft Office Suite
• PowerPoint
• WordPress
• Google Analytics
• GA4

Ministry Overview

• Vision: To see every man reflect honestly, pursue God wholeheartedly, and live vibrantly.
• Mission: To help Christian men around the world engage in meaningful relationships that change lives and build the Kingdom of God. Through discipleship, leadership development, and strategic partnerships, we aim to foster authentic connections that encourage spiritual growth, accountability, and a vibrant Christian life.
• LOVE: Sharing the gospel; Humility; Serving and caring for each other
• VISION: Focus on our mission; Changing to meet team and customer needs; Thought leadership
• EXCELLENCE: Exceeding expectations; Striving to provide the best products & services; Going the second mile
• RESILIENCE: Adapting to change; Positive Attitude; Overcoming setbacks and failures

Spiritual and Cultural Expectations

• Must agree to and sign the organization’s Statement of Faith
• Lives in alignment with the ministry’s mission and values
• Willing to participate in staff prayer and contribute to a Christ-honoring work culture

Position Purpose

The Communications & Marketing Manager is a hands-on leadership role responsible for driving the organization’s brand presence, communications, and marketing efforts. This is a working manager position: the person in this role sets direction alongside the leadership team and also personally executes the day-to-day work — content creation, social media, email marketing, and newsletters.