Content Marketing Manager

Konica Minolta Business Solutions, U.S.A., Inc. is seeking a Content Marketing Manager to lead the development and execution of a comprehensive content program from its Odessa, Texas campus. The role centers on creating a strategic content roadmap, producing engaging assets across multiple channels, optimizing for search, and collaborating with product marketing, design, sales, and customer success to drive growth and expand reach. Location: Odessa, TX (onsite). Salary: USD 72,500 - 129,145 per year. Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Experience: 5+ years.

Responsibilities

• Design and implement a comprehensive content strategy aligned with business goals, prioritizing audience needs, market trends, and competitive insights.
• Oversee creation of high-quality content across websites, blogs, social media, email campaigns, and other channels.
• Maintain consistency in style, tone, and voice across all content.
• Apply SEO best practices to boost visibility and search rankings, including keyword research and optimization techniques to drive organic traffic and improve user experience.
• Monitor content performance using tools like Google Analytics and HubSpot, translating data into actionable recommendations.
• Provide regular performance reports to stakeholders, highlighting successes and opportunities for improvement.
• Collaborate with cross-functional teams including product marketing, design, sales, and customer success to ensure cohesive content efforts.
• Guide and support external content creators and editors as needed.
• Explore and implement new distribution channels to broaden reach and engagement.
• Manage content launch dates and project deadlines with content calendars and project management software such as Monday.com.

Requirements

• 5+ years of experience in content marketing, digital marketing, or a similar role.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• SEO expertise with the ability to stay current with optimization techniques and algorithms.
• Proven track record of developing and executing successful content strategies.
• Experience in the IT services industry is a plus.
• Self-motivated, organized, and detail-oriented, capable of managing multiple projects and deadlines.
• Team-oriented, collaborative, and customer-focused, with strong cross-functional relationship-building skills.
• Strong writing and editing abilities to produce engaging, story-driven content.
• Data analysis skills using web analytics, keyword analysis, and A/B testing to inform strategy.
• Technical proficiency with content management systems, SEO tools, and social platforms.
• Creative thinking and the ability to develop innovative solutions to content marketing challenges.
• Project management skills with experience coordinating multiple initiatives; familiarity with content calendars and tools is a plus.

Technologies

• Google Analytics
• HubSpot
• Monday.com

Benefits

• Opportunity to work with a talented and passionate team.
• Supportive and collaborative work environment.
• Chance to make a significant impact on the company's growth and success.

Core Competencies

• Growth Mindset: Demonstrates curiosity, embraces challenges as learning opportunities, seeks feedback to grow, and believes development benefits both the individual and the organization.
• Collaboration: Fosters cross-functional teamwork, shares information, connects people, and mobilizes resources to achieve shared goals.
• Customer Centricity: Partners with customers, listens to evolving needs, considers business, environmental, and sustainability factors, and co-creates tailored solutions to enhance the customer experience.

Why join All Covered?

• Opportunity to work with a talented and passionate team.
• Supportive and collaborative work environment.
• Chance to make a significant impact on the company's growth and success.