Community Marketing & Outreach Manager

Core Spaces offers an onsite opportunity in Knoxville, Tennessee to lead property-level marketing, outreach, brand management, and resident engagement. This role combines budget ownership with a high degree of autonomy in strategic decision-making to drive occupancy, leasing velocity, and retention while shaping brand visibility at the property level.

Responsibilities

• Lead the design, execution, and ongoing optimization of the property's marketing and outreach plan.
• Assess market dynamics, competitive landscape, and performance data to set priorities and adjust tactics as needed.
• Exercise independent authority to influence property revenue, occupancy, leasing velocity, and resident retention.
• Advise the Community Manager and internal stakeholders on strategy, insights, and opportunities for improvement.
• Prioritize high-impact initiatives to generate demand and elevate brand presence.
• Oversee the property marketing budget and allocate resources to maximize return on investment.
• Have the authority to approve and adjust marketing expenditures within established guidelines.
• Evaluate spend effectiveness and reallocate resources based on performance and business needs.
• Select and manage external vendors, partners, and service providers.
• Develop and lead the outreach and partnership strategy to expand brand presence and attract qualified traffic.
• Establish and nurture relationships with universities, local businesses, and community organizations.
• Determine outreach channels, partnerships, and activations based on market opportunity and data.
• Oversee execution of outreach initiatives to ensure alignment with strategic goals.
• Own property-level brand execution, maintaining consistency with company standards while adapting to local market dynamics.
• Direct the creation and deployment of digital and physical marketing content, including social media, campaigns, and collateral.
• Set content strategy and messaging to effectively position the property and drive engagement.
• Collaborate cross-functionally with internal marketing teams to align with broader brand initiatives.
• Develop and direct the resident engagement strategy, including signature events and programming.
• Determine event priorities, themes, and investment levels based on impact to retention and resident experience.
• Oversee planning and execution through internal teams and external partners.
• Evaluate event outcomes and adjust strategy accordingly.
• Establish and monitor key performance indicators related to marketing effectiveness and leasing outcomes.
• Interpret data and trends to inform strategic decisions and continuous improvement.
• Independently implement changes to strategy based on performance insights.
• Provide regular reporting and recommendations to leadership.
• Provide ongoing leasing support focused on improving marketing effectiveness, lead conversion, and customer experience, rather than individual lease production.
• Partner with Leasing and Operations leadership to support leasing workflows, training reinforcement, prospect engagement standards, and messaging alignment.
• May perform leasing-related activities as part of a broader business-support function, without primary responsibility for leasing volume or occupancy results.
• Keep leasing responsibilities advisory in nature rather than primary duty.

Requirements

• Minimum 3 years of experience in marketing, outreach, or a related function with demonstrated ownership of strategy and execution.
• Proven ability to develop and execute marketing strategies that drive measurable outcomes such as occupancy, leasing velocity, and retention.
• Experience managing budgets and making independent decisions about resource allocation and marketing investments.
• Strong analytical skills to interpret performance data, identify trends, and adjust strategy accordingly.
• Ability to operate with a high level of autonomy, prioritizing initiatives and making decisions without direct oversight.
• Experience influencing stakeholders or advising leadership on marketing strategy, performance, and opportunities.
• Solid understanding of brand management, customer experience, and local market positioning.

Technologies

• Entrata software

Other

• Perform all other duties and tasks as assigned by management.
• Must be available for additional hours, including evenings and weekends.
• Must be able to complete all physical requirements of this role with or without a reasonable accommodation.
• Occasional travel may be necessary as needed.

Organizational Structure

• Reports to: Community Manager
• Direct Reports: N/A

You will crush it if you have experience with

• Experience in the student housing industry
• Experience owning a business function or key performance driver at a property or unit level
• Ability to evaluate market conditions and adjust strategy to remain competitive
• Demonstrated impact on revenue-driving initiatives through marketing or outreach strategy
• Familiarity with property management or real estate marketing
• Proficiency with Entrata software