Brand Marketing Director

Responsibilities

• Establish and maintain a unified brand voice across all customer touchpoints
• Write compelling copy for campaigns, product promotions, and customer communications
• Create engaging content that reflects the company values and strengthens customer loyalty
• Ensure all content aligns with the brand tone and identity
• Manage and grow social media presence on key platforms
• Develop content that drives engagement and customer interaction
• Build a stronger sense of community around the brand
• Monitor trends and customer conversations to identify storytelling opportunities
• Coordinate promotional content, user generated content, and brand campaigns
• Collaborate with leadership to align marketing initiatives with business goals
• Analyze campaign performance and implement improvements
• Identify opportunities to boost brand recognition and customer engagement
• Contribute to long term brand and content strategy development
• Plan, write, and execute promotional email campaigns and newsletters
• Develop content calendars for seasonal promotions, launches, and ongoing engagement
• Manage customer segmentation and scheduling of campaigns
• Improve open rates, click-through rates, and retention metrics
• Collaborate on lifecycle marketing strategies including welcome flows, abandoned cart, and post-purchase communications

Requirements

• 2–5+ years of experience in ecommerce marketing, content marketing, brand marketing, or social media management
• Strong copywriting and storytelling abilities
• Experience managing email marketing campaigns
• Identify opportunities to use emerging technologies and AI tools to streamline workflows and improve output quality
• Understanding of social media content strategy and audience engagement
• Ability to create organized marketing calendars and campaign schedules
• Strong communication and project management skills
• Ability to work independently and take ownership of projects

Technologies

• Klaviyo
• Shopify
• Canva
• Adobe Creative Suite

Benefits

• 401(k)
• 401(k) 4% Match
• Employee discount
• Paid time off

Preferred

• Experience with Klaviyo or similar email marketing platforms
• Ecommerce experience with platforms like Shopify
• Basic graphic design/content creation experience using tools like Canva or Adobe products
• Experience with analytics and campaign performance reporting
• Familiarity with customer retention and lifecycle marketing
• Experience building or managing a recognizable brand voice