Sales & Marketing Manager – Home Care (High Earning Potential)

Dynamic Sales and Marketing Manager position in West Hartford, CT focused on leading home care growth and referral development.

Responsibilities

• Assess market dynamics, competitor activity, and influential centers to uncover growth opportunities.
• Identify local referral sources such as hospitals, senior living communities, physician practices, VA facilities, and related healthcare providers to forge lasting relationships.
• Develop and grow new referral sources through in-person meetings, networking, and digital strategies.
• Conduct client interviews and coordinate with office staff to ensure timely start of care.
• Coordinate and oversee digital marketing activities in collaboration with leadership.
• Plan and execute daily networking and relationship-building tasks.
• Arrange presentations of Senior Helpers services at healthcare and senior-focused meetings.
• Produce weekly activity reports and monitor KPIs and marketing data.
• Visit and schedule meetings with decision-makers who can refer clients.
• Engage with 8 to 10 referral sources daily to grow referrals and relationships.
• Utilize the monthly marketing calendar to coordinate activities across channels.
• Represent Senior Helpers at trade shows, conferences, and community networking events.
• Network with industry peers to cultivate additional referral sources.
• Assist in coordinating marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with support from the Franchisor's Marketing team.
• Maintain and manage a Customer Relationship Management (CRM) system to track contacts and referrals.
• Meet or exceed sales objectives while upholding professional representation of the company.

Job Details

• Location: West Hartford, CT 06119 (onsite)
• Salary: USD 70,000 - 100,000 per year
• Education: Associate degree in marketing/healthcare or related field
• Experience (minimum): 1 year in home care sales or related field

Qualifications

• Associate degree in marketing/healthcare or related field; or three years of related marketing, sales, or business development experience in home care or healthcare in lieu of degree
• Minimum one year of healthcare/homecare industry experience in sales strategy or development; preferred
• Strong organizational skills and the ability to manage multiple priorities
• Excellent rapport-building and follow-up capabilities
• Active listening with attention to detail
• Effective prioritization in a changing environment
• Exceptional written and verbal communication skills
• Ability to maintain consistent relationships with prospects and referral sources
• Solutions-driven, motivated, and results-oriented with a collaborative mindset
• Ability to develop partnerships by securing commitment and buy-in
• Understanding of SMART goals and supervisor-set performance targets
• Proven sales management experience, preferably in medical or technical sales
• Leadership ability with a track record of building high-performing teams
• Customer service and account management proficiency
• Strong negotiation skills benefiting both company and clients
• Excellent communication skills across diverse audiences
• Proficiency with Microsoft Word, Excel, PowerPoint, Internet, and Outlook; quick to learn new software
• Ability to work independently and as a strong team member
• Valid driver's license, clean driving record, and reliable transportation
• Willingness to travel within the assigned territory
• Experience in homecare sales: 1 year required

Technologies

• CRM (Customer Relationship Management system)
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Outlook
• Internet

Benefits

• 401(k) matching
• Health insurance
• Paid time off