Marketing Jobs in West Hartford, CT

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18d ago

Sales & Marketing Manager – Home Care (High Earning Potential)

Senior Helpers of Central West Hartford West Hartford, CT

West Hartford, CT

18d ago

$70k - $100k/yr Full time Manager Marketing Account Management

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Job Description

Dynamic Sales and Marketing Manager position in West Hartford, CT focused on leading home care growth and referral development.

Responsibilities

Assess market dynamics, competitor activity, and influential centers to uncover growth opportunities.
Identify local referral sources such as hospitals, senior living communities, physician practices, VA facilities, and related healthcare providers to forge lasting relationships.
Develop and grow new referral sources through in-person meetings, networking, and digital strategies.
Conduct client interviews and coordinate with office staff to ensure timely start of care.
Coordinate and oversee digital marketing activities in collaboration with leadership.
Plan and execute daily networking and relationship-building tasks.
Arrange presentations of Senior Helpers services at healthcare and senior-focused meetings.
Produce weekly activity reports and monitor KPIs and marketing data.
Visit and schedule meetings with decision-makers who can refer clients.
Engage with 8 to 10 referral sources daily to grow referrals and relationships.
Utilize the monthly marketing calendar to coordinate activities across channels.
Represent Senior Helpers at trade shows, conferences, and community networking events.
Network with industry peers to cultivate additional referral sources.
Assist in coordinating marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with support from the Franchisor's Marketing team.
Maintain and manage a Customer Relationship Management (CRM) system to track contacts and referrals.
Meet or exceed sales objectives while upholding professional representation of the company.

Job Details

Location: West Hartford, CT 06119 (onsite)
Salary: USD 70,000 - 100,000 per year
Education: Associate degree in marketing/healthcare or related field
Experience (minimum): 1 year in home care sales or related field

Qualifications

Associate degree in marketing/healthcare or related field; or three years of related marketing, sales, or business development experience in home care or healthcare in lieu of degree
Minimum one year of healthcare/homecare industry experience in sales strategy or development; preferred
Strong organizational skills and the ability to manage multiple priorities
Excellent rapport-building and follow-up capabilities
Active listening with attention to detail
Effective prioritization in a changing environment
Exceptional written and verbal communication skills
Ability to maintain consistent relationships with prospects and referral sources
Solutions-driven, motivated, and results-oriented with a collaborative mindset
Ability to develop partnerships by securing commitment and buy-in
Understanding of SMART goals and supervisor-set performance targets
Proven sales management experience, preferably in medical or technical sales
Leadership ability with a track record of building high-performing teams
Customer service and account management proficiency
Strong negotiation skills benefiting both company and clients
Excellent communication skills across diverse audiences
Proficiency with Microsoft Word, Excel, PowerPoint, Internet, and Outlook; quick to learn new software
Ability to work independently and as a strong team member
Valid driver's license, clean driving record, and reliable transportation
Willingness to travel within the assigned territory
Experience in homecare sales: 1 year required

Technologies

CRM (Customer Relationship Management system)
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Outlook
Internet

Benefits

401(k) matching
Health insurance
Paid time off

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