Regional Marketing Coordinator

The Regional Marketing Coordinator role is based onsite in Westminster, MA, at Aubuchon Hardware. The position offers an hourly wage of $20 to $22 and centers on planning and executing localized marketing strategies across a defined region, coordinating store-level capabilities, events, and social media engagement to strengthen brand presence and drive sales. You will partner with store leaders and regional teams to support local activations and SOCi-driven initiatives.

Responsibilities

• Create compelling multimedia content—including photos, videos, and written copy—that resonates with the regional community and strengthens local brand presence.
• Collaborate with Store Leaders and store teams to plan, promote, and execute local events, serving as the primary organizer for major activations such as grand openings, fundraisers, and seasonal campaigns.
• Establish and maintain a steady cadence of regional events, potentially multiple per week, ensuring alignment with brand standards and delivering measurable impact.
• Coordinate marketing activities and event execution with our Win the Month priorities to directly support sales goals and traffic-driving initiatives.
• Produce in-store signage, event materials, and custom marketing assets to support major initiatives and new store launches.
• Support the SOCi Bundle strategy across the region, including uploads, edits, captions, platform navigation, and troubleshooting for store teams.
• Coach store teams on SOCi best practices and help develop training materials to elevate store-level social media execution.
• Monitor online reviews and ratings; craft brand-aligned responses and escalate sensitive feedback to the Marketing Manager as needed.
• Act as a regional marketing ambassador, identifying and mentoring store-based talent with a passion for marketing to build our future pipeline.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent education and experience will be considered.
• 1–3+ years of experience in marketing, social media, retail operations, or community engagement; store-level experience strongly preferred.
• Passion for social media, content creation, and community-based marketing, with solid understanding of Facebook, Instagram, and Google Business.
• Experience creating multimedia content (photo, video, written) using mobile devices and/or basic editing tools.
• Strong organizational and project management skills; able to juggle multiple events, campaigns, and priorities at once.
• Excellent interpersonal and communication skills for collaboration with store teams, regional leaders, and marketing partners.
• Comfort with technology platforms (e.g., SOCi or similar) and the ability to learn new systems quickly while supporting others.
• A creative thinker with strong attention to detail and an eye for branding, design, and customer experience; a self-starter with high energy and accountability, able to work independently in a regional role.
• Valid driver's license, clean driving record, and willingness to travel regularly throughout the assigned region.

Technologies

• SOCi
• Facebook
• Instagram
• Google Business

Benefits

• 401(k) with company match available from day one
• PTO starting at 80 hours and increasing with tenure
• Paid holidays
• Medical, vision, and dental insurance
• Company-funded HSA/HRA program
• Short-term disability
• Company-paid life insurance
• Wellness program with $300 annual reward
• Tuition reimbursement
• Gym reimbursement
• Team Member Assistance Program and Fund
• Discounted pet health insurance
• Team member discounts at all locations
• Training and growth opportunities
• Hourly pay range from $20 to $22