Retail Marketing Coordinator

Responsibilities

• Produce sales resources, including custom presentations, sales collateral, and launch and product assets
• Develop email campaigns for partners with measurable calls to action
• Oversee merchandising activities and coordination
• Assist in executing detailed merchandising plans with partners to maximize brand exposure
• Assist in developing in-store POP displays
• Support POP sourcing, including supplier selection, end products, and timelines
• Produce new product launch materials and updates
• Develop and maintain selling tools
• Audit product marketing sheets for accuracy
• Coordinate launch communications across channels
• Create internal trackers on Monday.com to monitor channel activities by channel or partner
• Produce graphic design and copy using multiple graphics programs
• Maintain and update partner and brand specific collateral
• Manage print collateral such as business cards, inventory, and print runs for internal and channel partners within budget
• Coordinate SWAG orders within budget for internal and channel partners
• Collaborate with marketing managers on online marketing projects, including email campaigns, product launches, and partner keyword-based search advertising
• Build asset toolkits for partners to use on their own web pages
• Manage collateral for external partners
• Maintain build sheets for partner item setup
• Audit partner detail pages and correct minor grammar, branding, and imaging issues
• Assist with optimizing product listings on partner detail pages
• Maintain and edit the TargetPath website
• Plan activities aligned with the client’s overall company strategy
• Create social media content for multiple brands across various channels
• Assist in developing and compiling monthly social messaging calendars and writing copy for all social posts
• Plan social media calendars around events and launches
• Respond to social media messages and comments via direct messages
• Provide pre-event support for shows and events, including preparing event orders, literature, SWAG and partner seeding kits, shipping, and on-time delivery of materials
• Provide general administrative support to the channel marketing, marketing, and sales teams
• May complete desktop publishing tasks such as email communications, bulletins, and HTMLs
• May provide editing support for marketing communications and sales activities

Other responsibilities

• May complete desktop publishing assignments including email communications, bulletins, HTMLs etc.
• May provide additional editing support for MarCom and sales activities

Requirements

• BS degree in Marketing, News Media, or related field
• Experience in social media or marketing, preferably in consumer electronics or fashion
• Proficiency across multiple social platforms
• Knowledge of SEO, keyword research, and Google Analytics
• Ability to create compelling content across text, image, and video
• Familiarity with online marketing strategies and channels
• Ability to anticipate digital technology trends and act proactively
• Excellent verbal and written communication skills with strong creativity
• Strong multitasking and analytical abilities
• Tech savvy with high proficiency in Microsoft Office; working knowledge of Photoshop preferred
• Graphic design and or photography skills/experience desirable

Technologies

• Microsoft Office Suite
• Photoshop
• Monday.com
• Google Analytics

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance