Operations Marketing Manager

The Baileys Harbor Community Association (BHCA) is hiring an Operations Marketing Manager to lead day-to-day organizational operations while driving BHCA event execution and marketing initiatives. This full-time onsite role supports visitor center performance, membership administration, and communications across multiple channels, reporting to the Community Relations Director.

Working from the BHCA/Visitor Center in Baileys Harbor, WI, you will help connect community programming with clear marketing execution and reliable operations. The position includes a mix of planning, coordination, content management, and on-the-ground event support throughout the year.

Key Responsibilities

• Plan and execute all BHCA events, including developing event timelines and operational plans
• Manage vendors, permits, logistics, and safety for events
• Coordinate registration and handle setup and strike activities
• Track event budgets and evaluate event outcomes
• Manage website content and keep updates current
• Execute the social media strategy
• Produce newsletters and email campaigns
• Develop marketing materials and promotional assets while maintaining branding standards
• Administer the membership database, records, renewal campaigns, and membership metrics
• Support member communications and prepare for leadership and Board review with operational reporting
• Oversee visitor center scheduling and daily operations, including tourism materials and information resources
• Coordinate volunteer and staffing coverage and track visitor statistics
• Maintain operational systems and procedures, including managing vendors and service providers, as well as office equipment and supplies
• Prepare operational reports for leadership and Board review

Requirements

• High school diploma or equivalent; associate’s degree or bachelor’s degree preferred
• 3 to 5 years of experience in event coordination, marketing, or administrative work
• Proven track record of successful event management with the ability to work independently
• Strong organizational skills and exceptional attention to detail
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite and Google Workspace
• Experience with website content management systems
• Social media management experience with demonstrated results
• Ability to manage multiple priorities and consistently meet deadlines
• Valid driver’s license and reliable transportation
• Maturity and patience to collaborate effectively within a developing organization

Technologies

• Microsoft Office Suite
• Google Workspace
• Website content management systems

Benefits

• Flexible schedule
• Paid time off

Success Measures

• Event execution quality
• Marketing engagement metrics
• Operational efficiency
• Visitor center performance
• Administrative accuracy
• Membership renewal rates

Working Conditions

• Primary office location: BHCA/Visitor Center
• Some remote work may be possible for specific tasks during off season
• Evening and weekend hours required during events (expected)
• Increased hours during peak season (May to October)
• Reduced hours possible during off season (November to April)
• Ability to work outdoors in various weather conditions
• Physical ability to lift and carry up to 50 pounds
• Extended standing periods during events
• Navigation of stairs required
• Other duties as assigned

Location and Work Arrangement

• Baileys Harbor, WI 54202 (onsite, preferred)
• Ability to relocate: Baileys Harbor, WI 54202 (preferred)
• Work location: In person

Compensation: USD 50,000 to 55,000 per year.

Experience level: 3+ years.