Leasing & Marketing Manager

The Leasing and Marketing Manager at B.HOM Student Living is responsible for driving community occupancy and revenue through a coordinated leasing and marketing strategy. Working onsite in Tampa, FL, the role leads day-to-day leasing execution, oversees marketing initiatives, and partners with the General Manager to support team performance, reporting, and compliance.

What You’ll Do

• Lead leasing activities, including tours, sales calls, and closing efforts
• Ensure leasing goals, occupancy targets, and revenue objectives are met
• Maintain high standards for the tour experience and sales execution
• Keep model units and tour paths show-ready at all times
• Develop and execute weekly, monthly, and annual marketing plans
• Analyze market trends, university data, and competitive positioning to guide strategy
• Adjust campaigns and tactics to optimize traffic, conversions, and occupancy
• Manage marketing channels, advertising sources, and content
• Build and maintain relationships with university departments and organizations
• Identify and execute marketing opportunities tied to campus events and calendars
• Coordinate outreach efforts including housing fairs, student events, and local initiatives
• Support the General Manager with hiring, training, and coaching leasing team members
• Develop training programs focused on leasing, touring, and customer experience
• Manage leasing team schedules and set performance expectations
• Provide ongoing feedback and support for development
• Track and report on leasing performance, traffic, and conversion metrics
• Conduct market research, including enrollment trends and housing developments
• Prepare and analyze reports to inform strategy and decision-making
• Review and approve leasing files for accuracy and completeness
• Ensure adherence to company policies, leasing procedures, and applicable regulations, including confidentiality requirements
• Perform other duties as assigned to support property success

Requirements

• Strong sales and leasing experience
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office and marketing/social media platforms
• Demonstrated leadership and team development skills
• Ability to obtain any required state leasing license within the required timeframe
• Experience in student housing or multifamily property management
• Familiarity with property management or CRM systems

Tools & Technologies

• Microsoft Office
• Marketing/social media platforms

Work Schedule

• Primarily Monday–Friday
• Extended hours, evenings, and weekends required based on leasing activity and business needs

Physical Requirements

• Ability to walk the property and conduct tours regularly
• Frequent use of computer and office equipment
• Ability to communicate effectively in person, by phone, and in writing
• Occasionally lift up to 30 lbs.
• Ability to travel locally and occasionally overnight as needed

Benefits

• Comprehensive benefits package (medical, dental, vision)
• 401(k) with company match
• 12-weeks Paid Parental Leave
• Company Paid Sabbatical Leave
• 12 company-paid holidays
• Birthday holiday
• Paid Time Off starting at 120 hours per year
• Sick and safe time
• Short and long-term disability insurance
• Pet insurance options
• Competitive compensation plus leasing and performance-based bonus opportunities
• Career growth opportunities within a rapidly growing organization
• A people-first culture focused on development and success

Reports to: General Manager

Location: Property - Onsite