Marketing Specialist (part-time)

Part-time Marketing and Digital Content Specialist role with Specialized Recruiting Group in Kansas City, MO, onsite. The position runs approximately 20 hours per week, with the possibility of transitioning to full-time based on qualifications.

Responsibilities

• Oversee and update the company website to ensure content is current, accurate, and visually engaging.
• Add new products with imagery, descriptions, specifications, and search engine optimized content.
• Perform ongoing website updates, including pricing changes and product information updates.
• Plan, manage, and optimize Google Ads campaigns to drive site traffic and lead generation.
• Develop and distribute engaging email marketing campaigns on a regular basis, with a minimum cadence of weekly.
• Grow and refine email lists through best practices and lead generation efforts.
• Collaborate with internal departments to develop promotional campaigns and marketing initiatives.
• Coordinate digital promotions across the website and email platforms.
• Assist with the development, design coordination, and production of the annual printed sales flyer.
• Track eligible advertising activities and maintain documentation.
• Prepare required documentation and creative samples for campaigns.
• Submit invoices and reimbursement requests to vendor representatives and monitor the process.
• Monitor reimbursement status and maintain accurate records.
• Assess marketing performance and recommend strategies for ongoing improvement.
• Ensure branding remains consistent across all marketing channels.

Requirements

• Experience in digital marketing, marketing coordination, website administration, or a related role.
• Experience managing website content through a Content Management System (CMS).
• Knowledge of Search Engine Optimization (SEO) best practices.
• Experience creating and managing Google Ads campaigns (Google Ads / Google AdWords).
• Email marketing experience using platforms such as Mailchimp, Constant Contact, HubSpot, Klaviyo, or similar.
• Proficiency with Microsoft Office, particularly Excel and Word.
• Graphic design experience with Adobe Creative Suite, Canva, or similar is a plus.

Technologies

• Google Ads (Google AdWords)
• Content Management System (CMS)
• Mailchimp
• Constant Contact
• HubSpot
• Klaviyo
• Microsoft Excel
• Microsoft Word
• Adobe Creative Suite
• Canva

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• 401(k) Matching Program
• Life Insurance
• Paid Time Off