Marketing Specialist

PastryStar is hiring a detail-oriented Marketing Specialist to plan, execute, and track marketing initiatives for brand growth, clean-label ingredient promotion, lead generation, and sales support.

Responsibilities

• Develop, edit, and publish marketing content supporting product promotion, brand storytelling, clean-label ingredients, and value proposition
• Create content for blogs, newsletters, email campaigns, product highlights, customer communications, social media, and sales-support materials
• Maintain and update website content, including product pages, landing pages, images, application ideas, and marketing copy
• Support SEO, digital advertising, email marketing, marketing automation, and lead-generation campaigns
• Manage social media presence by producing posts, scheduling content, monitoring engagement, and identifying brand awareness opportunities
• Partner with the sales team on flyers, brochures, presentations, product sheets, email templates, and customer follow-up materials
• Coordinate updates to digital and printed catalogs, including product descriptions, images, specifications, and layout review
• Collaborate with Sales, R&D, Customer Service, leadership, vendors, and outside partners to ensure materials are accurate, professional, and on brand
• Assist with product photography, image organization, and visual assets for the website, catalog, social media, and promotions
• Help plan and support tradeshows, customer events, product demonstrations, and industry events, including booth materials, samples, signage, promotional items, and lead tracking
• Track marketing project timelines and performance across campaigns, website traffic, email engagement, social media activity, lead generation, and advertising
• Prepare reports, summaries, and recommendations based on campaign performance and customer engagement trends
• Maintain organized marketing files, including brand assets, product images, campaign records, vendor information, calendars, and project documentation
• Ensure customer-facing materials are accurate, consistent with PastryStar branding, and aligned with company quality standards
• Support internal communications, customer inquiries, marketing-related requests, special projects, and other assigned duties

Requirements

• Strong writing, editing, proofreading, and communication skills for clear, engaging marketing content
• Excellent attention to detail when reviewing product information, website content, catalogs, and customer-facing materials
• Creative and organized with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
• Knowledge of digital marketing including SEO, email marketing, social media, website content, lead generation, and campaign tracking
• Ability to work independently while collaborating cross-functionally with Sales, R&D, Customer Service, leadership, vendors, and outside partners
• Proficiency with Microsoft Office
• Experience preferred with social media platforms, email marketing tools, CRM systems, Google Analytics, Google Ads, Canva, or Adobe Creative Suite
• Ability to review basic marketing data, identify trends, and recommend improvements
• Professional judgment, confidentiality, and strong interpersonal skills across employees, customers, vendors, and industry contacts
• Ability to learn PastryStar product lines, clean-label ingredients, customer base, and brand positioning
• Willingness to travel as needed for tradeshows, customer events, vendor meetings, or other marketing-related activities
• Positive, team-oriented attitude and willingness to support company goals and other duties as assigned

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Digital Media, or a related field required (equivalent related experience may be considered)
• Minimum 2 years of marketing experience required; 2–4 years preferred
• Preferred experience areas: food manufacturing, bakery, pastry, foodservice, B2B marketing, consumer packaged goods, or related industry
• Preferred experience creating marketing content, managing social media, supporting campaigns, updating websites, assisting with tradeshows, and coordinating marketing projects
• Preferred: experience supporting sales teams, product teams, vendors, or cross-functional departments
• Plus: experience with product catalogs, product sheets, brochures, newsletters, website updates, or other customer-facing materials
• Plus: photography, video content, recipe content, product demonstration support, or food-related marketing experience

Location and Employment Details

• Location: Laurel, MD (onsite)
• Job type: Full-time
• Salary range: USD 50,000 - 60,000 per year

Technologies

• Microsoft Office
• Social media platforms
• Email marketing tools
• CRM systems
• Google Analytics
• Google Ads
• Canva
• Adobe Creative Suite