Marketing Jobs in Laurel, MD

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Marketing Specialist

PastryStar Laurel, MD

Laurel, MD

Today

$50k - $60k/yr Full time Marketing Brand Management Business Development

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Job Description

PastryStar is hiring a detail-oriented Marketing Specialist to plan, execute, and track marketing initiatives for brand growth, clean-label ingredient promotion, lead generation, and sales support.

Responsibilities

Develop, edit, and publish marketing content supporting product promotion, brand storytelling, clean-label ingredients, and value proposition
Create content for blogs, newsletters, email campaigns, product highlights, customer communications, social media, and sales-support materials
Maintain and update website content, including product pages, landing pages, images, application ideas, and marketing copy
Support SEO, digital advertising, email marketing, marketing automation, and lead-generation campaigns
Manage social media presence by producing posts, scheduling content, monitoring engagement, and identifying brand awareness opportunities
Partner with the sales team on flyers, brochures, presentations, product sheets, email templates, and customer follow-up materials
Coordinate updates to digital and printed catalogs, including product descriptions, images, specifications, and layout review
Collaborate with Sales, R&D, Customer Service, leadership, vendors, and outside partners to ensure materials are accurate, professional, and on brand
Assist with product photography, image organization, and visual assets for the website, catalog, social media, and promotions
Help plan and support tradeshows, customer events, product demonstrations, and industry events, including booth materials, samples, signage, promotional items, and lead tracking
Track marketing project timelines and performance across campaigns, website traffic, email engagement, social media activity, lead generation, and advertising
Prepare reports, summaries, and recommendations based on campaign performance and customer engagement trends
Maintain organized marketing files, including brand assets, product images, campaign records, vendor information, calendars, and project documentation
Ensure customer-facing materials are accurate, consistent with PastryStar branding, and aligned with company quality standards
Support internal communications, customer inquiries, marketing-related requests, special projects, and other assigned duties

Requirements

Strong writing, editing, proofreading, and communication skills for clear, engaging marketing content
Excellent attention to detail when reviewing product information, website content, catalogs, and customer-facing materials
Creative and organized with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
Knowledge of digital marketing including SEO, email marketing, social media, website content, lead generation, and campaign tracking
Ability to work independently while collaborating cross-functionally with Sales, R&D, Customer Service, leadership, vendors, and outside partners
Proficiency with Microsoft Office
Experience preferred with social media platforms, email marketing tools, CRM systems, Google Analytics, Google Ads, Canva, or Adobe Creative Suite
Ability to review basic marketing data, identify trends, and recommend improvements
Professional judgment, confidentiality, and strong interpersonal skills across employees, customers, vendors, and industry contacts
Ability to learn PastryStar product lines, clean-label ingredients, customer base, and brand positioning
Willingness to travel as needed for tradeshows, customer events, vendor meetings, or other marketing-related activities
Positive, team-oriented attitude and willingness to support company goals and other duties as assigned

Education and Experience

Bachelor’s degree in Marketing, Communications, Business, Public Relations, Digital Media, or a related field required (equivalent related experience may be considered)
Minimum 2 years of marketing experience required; 2–4 years preferred
Preferred experience areas: food manufacturing, bakery, pastry, foodservice, B2B marketing, consumer packaged goods, or related industry
Preferred experience creating marketing content, managing social media, supporting campaigns, updating websites, assisting with tradeshows, and coordinating marketing projects
Preferred: experience supporting sales teams, product teams, vendors, or cross-functional departments
Plus: experience with product catalogs, product sheets, brochures, newsletters, website updates, or other customer-facing materials
Plus: photography, video content, recipe content, product demonstration support, or food-related marketing experience

Location and Employment Details

Location: Laurel, MD (onsite)
Job type: Full-time
Salary range: USD 50,000 - 60,000 per year

Technologies

Microsoft Office
Social media platforms
Email marketing tools
CRM systems
Google Analytics
Google Ads
Canva
Adobe Creative Suite

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