Marketing Manager

Lead marketing strategy and execution that drives qualified consumers to Ashton Woods communities and ashtonwoods.com, with a strong focus on ROI optimization and consistent brand touchpoints.

Responsibilities

• Build end-to-end marketing plans from audience selection through offer and messaging, vehicle selection, creative development, evaluation, and optimization, aligned to established goals.
• Develop, manage, and execute annual and quarterly marketing strategies and marketing plans.
• Partner with the VP of Sales to align marketing programs with division goals.
• Manage agencies delivering online and offline marketing initiatives, including:
  • Direct mail, email, collateral, signage, displays
  • Ads (online and offline)
  • Events
  • Web page content
• Create and maintain written creative briefs for agency partners; evaluate creative output against briefs using an objective, constructive approach.
• Own holistic lead management messaging for the division, including:
  • Triggered emails
  • E-blasts
  • Community messages sent for individual communities and/or at the request of sales counselors
• Attend weekly sales meetings and conduct community visits to build rapport with sales agents.
• Act as local market expert by monitoring online trends and competitive activity within the community.
• Manage marketing budget and analyze program performance, tying results to division objectives and strategies.
• Set performance goals and deliver programs optimized for Cost/Lead, Cost/Sale, and ROI.
• Review weekly community traffic to identify trends, evaluate communities against traffic and sales targets, and recommend plan adjustments.
• Use Salesforce and Pardot to measure effectiveness and gain insight by traffic source to optimize performance and prioritize vehicles driving results.
• Review Google Analytics and digital media reports; ask probing questions, guide agency partners, and regularly optimize media mix to drive ROI.
• Issue ongoing and ad hoc performance reports to key constituents.
• Visit models and sales offices to assess model and sales office presentations, signage, and collateral presentations.
• Support community sales with necessary on-site promotional support and self-marketing efforts.
• Evaluate and manage online content to ensure alignment with brand standards and impact conversion metrics.
• Book and manage new community photo shoots on a timely basis per guidelines; update photo library and ashtonwoods.com with new model photography.
• Other tasks as assigned.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum 5 years of marketing experience, including:
  • 360 strategic marketing plans and tactics
  • Management of agency partners
  • Digital and traditional (online and offline) marketing vehicles
• Experience making data-based decisions using analytics to set and evaluate marketing programs.
• Experience using CRM and/or marketing automation to drive business results.
• Fluency in English for reading, writing, and speaking; Spanish skills helpful.
• Ability to hear and have sufficient vision to use office equipment.
• Ability to use hands and fingers to operate standard office equipment.
• Ability to drive an automobile for required travel.
• Occasional lifting up to 20 pounds.

Technologies

• Salesforce
• Pardot
• Google Analytics

Working Conditions

• Primarily field-based role requiring daily travel to and from various locations.
• Some work performed in a standard office environment using standard office equipment.
• Requires standing and walking in both field and office environments.
• Fast-paced environment with frequent schedule and priority changes and short-notice activity.
• Transportation required; driving safety concerns apply.

Location: Phoenix, AZ (hybrid)