Marketing Director

Lead portfolio-wide marketing strategy for Ashford Communities’ Texas multifamily portfolio from the Houston, TX office.

• Location: Houston, TX (onsite)
• Travel: Up to 10%
• Position Status: Full-Time
• FLSA Status: Exempt
• Reports to: Ashford President

Responsibilities

• Develop and lead monthly property-level marketing plans aligned with occupancy needs, market conditions, resident profiles, and community positioning.
• Own digital and demand generation across search, paid media, social channels, ILS, property websites, online listings, and campaign execution; maintain accuracy and brand consistency across channels.
• Manage programs that support resident referral, retention-oriented communications, community outreach, and reputation management to build trust and drive cost-effective demand.
• Track competitive properties and submarket trends, including pricing context, audience behavior, and property performance; recommend differentiated marketing strategies.
• Build marketing attribution and reporting connecting spend to qualified inquiries, applications, new resident acquisition, channel efficiency, and cost per acquisition.
• Partner with Operations, property managers, and executive leaders to diagnose marketing challenges versus property condition, pricing, service, or execution constraints.
• Manage marketing budgets, forecasts, vendor contracts, agency performance, procurement, and ROI; recommend investments to expand, test, reduce, or discontinue.
• Create and enforce brand and creative standards, including photography, signage, content, accessibility, and messaging, while preserving each community’s identity.
• Lead, coach, and develop marketing employees by setting priorities, workflows, service standards, and performance accountability.
• Apply AI, automation, templates, and technology responsibly to improve speed, consistency, reporting quality, and team capacity.
• Ensure marketing materials and campaigns comply with applicable fair housing, advertising, privacy, and brand requirements in coordination with appropriate partners.
• Deliver concise executive dashboards, property-level insights, campaign results, and actionable recommendations to senior leadership.

Requirements

• 8+ years of marketing experience (minimum requirement).
• Advanced expertise in multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation management.
• Strong skills in data analysis, attribution, budgeting, forecasting, and evaluating marketing ROI.
• Ability to translate property and submarket conditions into practical marketing decisions.
• Proven capability in vendor negotiation, project management, creative direction, and cross-functional collaboration.
• People leadership with coaching, process improvement, and technology-enabled execution.
• Excellent executive presentation, written communication, and prioritization.

Technologies

• ILS
• SEO/SEM
• Entrata

Experience Preferred

• 8–12+ years of progressive marketing experience, preferably in multifamily housing or property management, including multi-property or portfolio accountability.
• Demonstrated ownership of marketing budgets, agencies, digital platforms, ILS programs, and measurable demand-generation outcomes.
• Strong written and verbal communication; Texas and workforce-housing market knowledge; Entrata experience; Spanish proficiency preferred.

What success looks like (first 12 months)

• Marketing investment becomes more targeted, measurable, and economically productive.
• Priority communities show stronger qualified demand and improved digital visibility.
• Resident referrals and reputation improve.
• The marketing team operates with repeatable processes that free you to focus on strategy.

Benefits

• Medical – United Healthcare & MEC Plan
• Dental
• Vision
• Life Insurance
• Short-Term Disability
• Supplemental Hospital & Accident Insurance
• EAP Program for Employees & Family Members
• Paid Holidays
• PTO: Vacation & Sick Time
• Learning & Career Development Programs
• Leadership Development with Ashford University
• Quarterly Community Give-Back Events
• Happy Hours

How you’ll thrive here

• Strategic and commercial judgment
• Data-driven decision-making and accountability
• Collaborative leadership and talent development
• Resident-centered creativity and brand stewardship
• Adaptability, operational discipline, and continuous improvement

Core values

• T: Togetherness
• E: Excellence
• A: Accountability
• C: Compassion
• H: Health & Safety