Attribution & Roi Marketing Jobs

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Marketing Director

Ashford Management Group LLC Houston, TX

Houston, TX

Today

Full time Manager Marketing Attribution & Roi

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Job Description

Lead portfolio-wide marketing strategy for Ashford Communities’ Texas multifamily portfolio from the Houston, TX office.

Location: Houston, TX (onsite)
Travel: Up to 10%
Position Status: Full-Time
FLSA Status: Exempt
Reports to: Ashford President

Responsibilities

Develop and lead monthly property-level marketing plans aligned with occupancy needs, market conditions, resident profiles, and community positioning.
Own digital and demand generation across search, paid media, social channels, ILS, property websites, online listings, and campaign execution; maintain accuracy and brand consistency across channels.
Manage programs that support resident referral, retention-oriented communications, community outreach, and reputation management to build trust and drive cost-effective demand.
Track competitive properties and submarket trends, including pricing context, audience behavior, and property performance; recommend differentiated marketing strategies.
Build marketing attribution and reporting connecting spend to qualified inquiries, applications, new resident acquisition, channel efficiency, and cost per acquisition.
Partner with Operations, property managers, and executive leaders to diagnose marketing challenges versus property condition, pricing, service, or execution constraints.
Manage marketing budgets, forecasts, vendor contracts, agency performance, procurement, and ROI; recommend investments to expand, test, reduce, or discontinue.
Create and enforce brand and creative standards, including photography, signage, content, accessibility, and messaging, while preserving each community’s identity.
Lead, coach, and develop marketing employees by setting priorities, workflows, service standards, and performance accountability.
Apply AI, automation, templates, and technology responsibly to improve speed, consistency, reporting quality, and team capacity.
Ensure marketing materials and campaigns comply with applicable fair housing, advertising, privacy, and brand requirements in coordination with appropriate partners.
Deliver concise executive dashboards, property-level insights, campaign results, and actionable recommendations to senior leadership.

Requirements

8+ years of marketing experience (minimum requirement).
Advanced expertise in multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation management.
Strong skills in data analysis, attribution, budgeting, forecasting, and evaluating marketing ROI.
Ability to translate property and submarket conditions into practical marketing decisions.
Proven capability in vendor negotiation, project management, creative direction, and cross-functional collaboration.
People leadership with coaching, process improvement, and technology-enabled execution.
Excellent executive presentation, written communication, and prioritization.

Technologies

ILS
SEO/SEM
Entrata

Experience Preferred

8–12+ years of progressive marketing experience, preferably in multifamily housing or property management, including multi-property or portfolio accountability.
Demonstrated ownership of marketing budgets, agencies, digital platforms, ILS programs, and measurable demand-generation outcomes.
Strong written and verbal communication; Texas and workforce-housing market knowledge; Entrata experience; Spanish proficiency preferred.

What success looks like (first 12 months)

Marketing investment becomes more targeted, measurable, and economically productive.
Priority communities show stronger qualified demand and improved digital visibility.
Resident referrals and reputation improve.
The marketing team operates with repeatable processes that free you to focus on strategy.

Benefits

Medical – United Healthcare & MEC Plan
Dental
Vision
Life Insurance
Short-Term Disability
Supplemental Hospital & Accident Insurance
EAP Program for Employees & Family Members
Paid Holidays
PTO: Vacation & Sick Time
Learning & Career Development Programs
Leadership Development with Ashford University
Quarterly Community Give-Back Events
Happy Hours

How you’ll thrive here

Strategic and commercial judgment
Data-driven decision-making and accountability
Collaborative leadership and talent development
Resident-centered creativity and brand stewardship
Adaptability, operational discipline, and continuous improvement

Core values

T: Togetherness
E: Excellence
A: Accountability
C: Compassion
H: Health & Safety

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