Marketing Manager

THE ST JOE COMPANY is looking for a Marketing Manager to drive the marketing strategy for Watersound Weddings & Events Sales Office, spanning multiple properties in Panama City Beach. The role focuses on crafting integrated campaigns across digital and print channels, coordinating with agencies, and building partnerships to raise brand visibility and grow revenue from weddings, social events, and group bookings.

Responsibilities

• Develop and execute marketing strategies and campaigns promoting weddings, social events, and group offerings across multiple properties.
• Support the launch and ongoing promotion of the Watersound Weddings & Events Sales Office.
• Coordinate website development, marketing collateral, advertising, digital content, and promotional materials with contracted advertising and/or brand agencies.
• Act as liaison between the Weddings & Events Sales Office, property Directors of Marketing, and external agencies to ensure alignment with brand standards, timelines, business objectives, and overall property positioning.
• Manage social media platforms, email marketing, website content, digital advertising initiatives, and content marketing campaigns.
• Coordinate photography, videography, and creative content for venues and events.
• Develop collaborative relationships with wedding planners, event professionals, tourism partners, and community organizations to support promotional efforts and brand awareness.
• Assist the Weddings & Events Sales Office with bridal shows, networking events, and promotional functions as needed.
• Track marketing performance, campaign analytics, and audience engagement and provide reporting and recommendations to leadership.
• Analyze campaign performance to identify engagement drivers and recommend future marketing strategies.
• Maintain comprehensive knowledge of all hotels, resorts, venues, services, and upcoming events within the hospitality collection.
• Attend meetings and perform additional job-related duties as assigned.

Requirements

• Bachelor’s degree from a four-year college or university; or four or more years of related experience and/or training, or an equivalent combination of education and experience in marketing and/or communications.
• Minimum of five years of related marketing experience in hospitality, weddings, events, tourism, or luxury brands preferred.
• Strong understanding of digital marketing, social media, email marketing, and lead generation strategies.
• Ability to multitask and work effectively in a fast-paced environment.
• Knowledge of Microsoft applications (Word, Excel, Outlook, PowerPoint) and Adobe products.
• Excellent communication and organizational skills, including oral, written, presenting, and responding to information from managers, clients, customers, and the general public.
• Excellent guest/customer service skills.
• Willingness to work weekends, evenings, holidays, and travel between properties as needed.

Technologies

• Microsoft Word
• Microsoft Excel
• Microsoft Outlook
• Microsoft PowerPoint
• Adobe products

Physical Requirements

• Standing
• Sitting
• Walking, climbing stairs
• Lift/Carry up to 50 lbs
• Lift/Carry up to 25 lbs
• Driving
• Exposure to noise
• Outdoor environment/heat exposure
• Bending
• Kneel, crouch, crawl
• Reach/handle
• Climbing
• Overhead reach
• Keyboarding