Marketing Coordinator

Jackeline Gonzalez Attorney At Law PLLC is looking for a detail-oriented Marketing Coordinator to support a growth-focused digital marketing team in Pasadena, TX onsite. In this role, you will help execute and refine digital marketing strategies across paid media, owned channels, and performance reporting.

What you’ll do

• Develop, implement, and optimize digital marketing campaigns across platforms including Google Ads, Facebook Advertising, and other paid media channels to maximize reach and engagement.
• Manage website content through WordPress (or similar content management systems), ensuring updates are current, aligned with marketing goals, and SEO-optimized.
• Perform keyword research using SEO tools to improve organic search rankings and increase website traffic.
• Create graphics and visuals with Adobe Creative Suite tools such as Photoshop and Illustrator for online ads, social media posts, and email campaigns.
• Use web analytics reporting tools like Google Analytics and Google Tag Manager to monitor performance, analyze results, and guide ongoing optimization.
• Coordinate email marketing initiatives using marketing automation platforms to nurture leads and drive conversions.
• Manage social media advertising campaigns on platforms such as Facebook and LinkedIn, supporting targeted delivery and audience engagement.
• Collaborate with cross-functional teams to support e-commerce initiatives, product launches, and promotional events through content creation and digital advertising strategies.
• Track key performance indicators (KPIs) related to paid search marketing, SEM (Search Engine Marketing), and overall digital campaign success, and prepare reporting for stakeholders.

What you bring

• Proven experience with SEO tools, Google Ads (formerly Google AdWords), SEM strategies, and web analytics reporting.
• Strong proficiency in Adobe Photoshop, Adobe Creative Suite, HTML/CSS basics, and WordPress.
• Demonstrated ability creating content for digital channels including social media marketing, email marketing, and website content management.
• Technical familiarity with website management tools such as Google Tag Manager, along with knowledge of website optimization and conversion optimization.
• Experience running paid advertising campaigns on social platforms, including Facebook Advertising.
• Knowledge of digital marketing concepts such as performance marketing, keyword research, paid search marketing, and marketing automation tools.
• Excellent analytical skills, including interpreting web analytics data using Google Analytics or similar tools and turning it into actionable insights.
• Strong organization skills to manage multiple projects at once while meeting deadlines in a fast-paced environment.
• A proactive mindset and interest in staying current with digital marketing trends and emerging technologies.

Technologies and tools

• Google Ads, Facebook Advertising
• WordPress, Google Analytics, Google Tag Manager
• Adobe Photoshop, Adobe Creative Suite, Illustrator
• HTML/CSS
• Marketing automation platforms, Facebook, LinkedIn
• SEO tools and SEM (Search Engine Marketing)

This is a paid, in-person onsite role supporting ongoing digital campaign execution and performance improvement.