Marketing Coordinator

Located on site in Glastonbury, CT, this Marketing Coordinator role supports Berkshire Hathaway HomeServices New England Properties by coordinating a range of marketing programs aimed at boosting leads, property listings, and sales activity. The position works across the real estate office to organize marketing materials, events, and communications that assist both agents and clients. The role offers a salary in the range of $45,500 to $60,000 per year, depending on experience.

Key Responsibilities

• Coordinate marketing and recognition programs across the office.
• Develop and produce promotional materials to support campaigns.
• Design and adjust layouts to reflect active listings and branding goals.
• Coordinate content creation, graphic design support, editing, and proofreading.
• Serve as liaison with printers to meet publication deadlines and handle special print needs.
• Provide advertising and creative consultation to teams.
• Plan, schedule, and review ads across broadcast, internet, print media, and events.
• Provide ad calendars and copies to agents and clients.
• Manage agent and property photos and coordinate virtual tours.
• Ensure proper routing of marketing forms and data between marketing and sales offices.
• Coordinate training for sales associates on current marketing programs, issues, and events.
• Plan and participate in company events or meetings and prepare new listing presentations for sales meetings.
• Prepare invoices, maintain billing databases, and ensure accurate billing to sales associates through the accounting department.
• Coordinate direct mail programs and maintain inventory of marketing materials and promotional wearables.
• Act as liaison with builders, developers, and brokers; develop marketing materials for New Homes communities.
• Provide telecommunication support, manage phone number changes, and coordinate long-distance codes as needed.
• Assign voicemail and Direct-Inward-Dial numbers for new agents and maintain the voicemail system.
• Offer marketing technical support and assist agents with computer equipment and software training.
• Load software on agent and office computers, and schedule checkouts of digital cameras and laptops.
• Prepare memos and news releases, maintain databases, and produce reports.
• Assist with special projects and may serve as a backup to other department staff.

Requirements

• Bachelor’s degree in marketing or communications, or equivalent work experience.
• Two years of related marketing or advertising experience, with emphasis on sales and program support.
• Graphic design experience.
• Real estate background or knowledge of bulk mail procedures is a plus.
• Strong computer skills with comfort using both PC and Mac platforms.
• Ability to work as part of a team and independently with minimal supervision.
• Effective written and verbal communication, with a customer service orientation.
• Analytical and problem-solving abilities with a high attention to detail; adaptable and flexible.
• Proven ability to prioritize and manage multiple tasks; strong project management and organizational skills.

Benefits

• Medical insurance
• Health Savings Account
• Dental coverage
• Vision plan
• Life insurance
• Paid time off (PTO)
• 401(k) with employer match
• Flexible Spending Account
• Employee Assistance Program (EAP)

Performance Expectations

• Meet performance and behavior expectations as outlined in the company appraisal process.
• Execute responsibilities with quality and within required timeframes.
• Foster positive, productive relationships with staff, customers, and partners.
• Demonstrate relevant behavioral and technical competencies and pursue ongoing professional development.
• Adhere to HR policies, code of conduct, and all relevant procedures, including safeguarding confidential information, punctual attendance, and safe work practices.