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Marketing Automation Professional

KOKI HOLDINGS AMERICA LTD./METABO HPT
Braselton, GA Full time Posted 1d ago
Marketing Ai Marketing Cross-Functional Customer Experience Customer Journey Data Analytics Digital Asset Management Digital Experiences Digital Marketing Global Marketing Marketing Analytics Marketing Automation Marketing Operations Marketing Strategy Program Management
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Job Description

Join a global marketing operations leadership team at KOKI Holdings America Ltd and Metabo HPT. This onsite, full-time role is based in Braselton, GA and offers the opportunity to shape marketing processes, automation, and AI adoption across regions to support brand strategy and global growth. You will collaborate with Sales Business Units and regional teams to deliver scalable digital experiences and drive customer engagement.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Vision insurance

Responsibilities

  • Define and drive global marketing strategies, processes, and technology initiatives aligned with the KOKI Group vision and business objectives.
  • Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption.
  • Champion customer centric marketing practices and establish mechanics for continuous improvement across global markets.
  • Design, implement, and optimize customer facing digital experiences with a short term focus on engagement and activation platforms, while building frameworks for websites, portals, self service tools, and AI enabled solutions.
  • Lead customer journey mapping to improve engagement and conversion across all digital touchpoints.
  • Ensure a consistent and seamless customer experience across regions and channels and align globally.
  • Translate customer, commercial, and marketing requirements into scalable digital solutions.
  • Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI driven solutions.
  • Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools.
  • Drive personalization, automation, and self-service capabilities that improve customer and user experiences.
  • Partner with SBUs and regional marketing teams to streamline and enhance global marketing processes, including improvement of recently launched GTM process and execution.
  • Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally.
  • Develop and implement best practices, governance models, and operating procedures.
  • Explore emerging technologies and recommend solutions that support business growth and operational efficiency.
  • Lead the development, implementation, and optimization of global marketing systems and platforms, including DAM and customer engagement tools.
  • Establish standardized processes, data governance, and system utilization practices across all regions.
  • Ensure alignment between global standards and regional business requirements.
  • Support regions with trainings and regular consultancy.
  • Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders.
  • Drive alignment, communication, and collaboration across global and regional organizations and teams.
  • Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly.
  • Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption.
  • Leverage analytics and customer insights to inform decision making and prioritize enhancements.
  • Present project outcomes, ROI, and strategic recommendations to leadership.

Requirements

  • Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field.
  • 5+ years of experience in Marketing Operations, Digital Experience, Marketing Technology, Customer Engagement, Business Transformation, or related disciplines.
  • Experience leading global, cross functional transformation initiatives.
  • Expertise in marketing automation, CRM platforms, Digital Asset Management (DAM), customer engagement tools, and analytics platforms.
  • Experience with AI applications, workflow automation, and digital customer experience solutions.
  • Strong project management, stakeholder management, and change management capabilities.
  • Ability to establish dashboards and KPIs for identifying platform effectiveness and analyze user behavior.

Technologies

  • Digital Asset Management (DAM)
  • GA4
  • Adobe Analytics
  • Power BI
  • CRM platforms
  • Marketing automation tools
  • AI driven solutions

Work Location

In person

Job Type

Full-time

Physical Demands and Work Environment

KHA conforms with the American Disabilities Act (ADA). The work environment is consistent with normal office conditions.

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. In compliance with the Americans with Disabilities Act, the Company will provide reasonable accommodations to qualified individuals with disabilities.

Potential Additional Qualifications

  • Customer Journey Mapping
  • UX/UI Fundamentals
  • Customer Portal Management
  • CRM and MarTech Platforms
  • AI-Powered Customer Engagement Tools
  • Digital Analytics (GA4, Adobe Analytics, Power BI, etc.)
  • Agile Project Management

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