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Customer Journey Marketing Jobs

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1d ago

Vice President Product Manager - Customer Acquisition and Marketing Platform Digital Products

JPMorganChase Plano, TX

Plano, TX

1d ago

Full time Marketing Customer Experience Customer Journey

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Job Description

The Vice President Product Manager will lead customer acquisition and marketing platform digital products for JPMorganChase, onsite in Plano, TX. This role directs the end-to-end product lifecycle, defines the roadmap, and coordinates cross-functional delivery to maximize customer value.

Responsibilities

Define a compelling product strategy and vision that consistently delivers customer value.
Lead discovery and market research efforts to identify customer solutions and fold them into the product roadmap.
Own and refine the product backlog to support the strategic roadmap and value proposition.
Build the technical framework and monitor key metrics such as cost, feature availability, risk posture, and reliability.
Manage relationships with engineering, architecture, analytics, automation, and partner product teams to align needs and program goals.
Communicate the product vision regularly and articulate the questions and answers required to deliver the right features.
Serve as a knowledge hub by connecting digital experience expertise with teams that can drive change.
Act as a technical and customer problem solver by defining the problem, understanding the platform’s role in the Chase ecosystem, and evaluating technologies and approaches.
Oversee the end-to-end API product roadmap, including vision, development, risk management, and growth targets.
Lead discovery and development of API driven products and methodologies to enhance the customer experience and drive business growth.
Coordinate complex product initiatives across multiple areas, ensuring strategy alignment, prioritization, sequencing, and strong partnerships with the Quad (Product, Experience, Tech/Architecture/Data & Analytics).

Requirements

Minimum five years of experience in product management or a related domain, or equivalent expertise.
Advanced knowledge of the product development lifecycle, design practices, and data analytics.
Proven ability to lead end-to-end product lifecycle activities including discovery, ideation, strategic development, requirements definition, and value management.
Ability to challenge conventional approaches, remove barriers to success, and foster a culture of continuous innovation.
Strong stakeholder and relationship management skills across engineering, architecture, analytics, automation, and partner product teams.
Excellent communication skills with the ability to share the product vision and clarify questions needed to deliver features.
Demonstrated technical and customer problem-solving capabilities, including problem definition, platform context, and evaluating technologies and approaches.
Proven ability to build and manage technical product roadmaps, including API driven capabilities, end-to-end.
Ability to define, track, and manage product success metrics such as cost, functionality, risk posture, and reliability.
Capacity to drive cross-functional alignment, prioritization, and sequencing across multiple initiatives and teams, and to foster robust Quad partnerships to achieve results.

Benefits

Base salary determined based on role, experience, skill set and location.
Commission-based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity.
Comprehensive health care coverage.
On-site health and wellness centers.
Retirement savings plan.
Backup childcare.
Tuition reimbursement.
Mental health support.
Financial coaching.

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1d ago

Marketing Automation Professional

KOKI HOLDINGS AMERICA LTD./METABO HPT Braselton, GA

Braselton, GA

1d ago

Full time Marketing Ai Marketing Cross-Functional

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Job Description

Join a global marketing operations leadership team at KOKI Holdings America Ltd and Metabo HPT. This onsite, full-time role is based in Braselton, GA and offers the opportunity to shape marketing processes, automation, and AI adoption across regions to support brand strategy and global growth. You will collaborate with Sales Business Units and regional teams to deliver scalable digital experiences and drive customer engagement.

Benefits

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Paid time off
Vision insurance

Responsibilities

Define and drive global marketing strategies, processes, and technology initiatives aligned with the KOKI Group vision and business objectives.
Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption.
Champion customer centric marketing practices and establish mechanics for continuous improvement across global markets.
Design, implement, and optimize customer facing digital experiences with a short term focus on engagement and activation platforms, while building frameworks for websites, portals, self service tools, and AI enabled solutions.
Lead customer journey mapping to improve engagement and conversion across all digital touchpoints.
Ensure a consistent and seamless customer experience across regions and channels and align globally.
Translate customer, commercial, and marketing requirements into scalable digital solutions.
Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI driven solutions.
Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools.
Drive personalization, automation, and self-service capabilities that improve customer and user experiences.
Partner with SBUs and regional marketing teams to streamline and enhance global marketing processes, including improvement of recently launched GTM process and execution.
Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally.
Develop and implement best practices, governance models, and operating procedures.
Explore emerging technologies and recommend solutions that support business growth and operational efficiency.
Lead the development, implementation, and optimization of global marketing systems and platforms, including DAM and customer engagement tools.
Establish standardized processes, data governance, and system utilization practices across all regions.
Ensure alignment between global standards and regional business requirements.
Support regions with trainings and regular consultancy.
Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders.
Drive alignment, communication, and collaboration across global and regional organizations and teams.
Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly.
Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption.
Leverage analytics and customer insights to inform decision making and prioritize enhancements.
Present project outcomes, ROI, and strategic recommendations to leadership.

Requirements

Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field.
5+ years of experience in Marketing Operations, Digital Experience, Marketing Technology, Customer Engagement, Business Transformation, or related disciplines.
Experience leading global, cross functional transformation initiatives.
Expertise in marketing automation, CRM platforms, Digital Asset Management (DAM), customer engagement tools, and analytics platforms.
Experience with AI applications, workflow automation, and digital customer experience solutions.
Strong project management, stakeholder management, and change management capabilities.
Ability to establish dashboards and KPIs for identifying platform effectiveness and analyze user behavior.

Technologies

Digital Asset Management (DAM)
GA4
Adobe Analytics
Power BI
CRM platforms
Marketing automation tools
AI driven solutions

Work Location

In person

Job Type

Full-time

Physical Demands and Work Environment

KHA conforms with the American Disabilities Act (ADA). The work environment is consistent with normal office conditions.

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. In compliance with the Americans with Disabilities Act, the Company will provide reasonable accommodations to qualified individuals with disabilities.

Potential Additional Qualifications

Customer Journey Mapping
UX/UI Fundamentals
Customer Portal Management
CRM and MarTech Platforms
AI-Powered Customer Engagement Tools
Digital Analytics (GA4, Adobe Analytics, Power BI, etc.)
Agile Project Management

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