Manager, Digital Marketing

The Manager, Digital Marketing at the Tennessee Titans leads digital strategy and execution across the club's web properties, mobile app, and owned messaging platforms.

Responsibilities

• Direct the posting of content and ongoing maintenance of webpages across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency
• Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties, treating site health and compliance as an ongoing standard rather than a one-time fix
• Build and maintain interactive mobile app fan experiences within Rover, including gameday guides and dedicated membership hubs
• Drive engagement and retention within the mobile app as a core platform, overseeing app content and in-app messaging in partnership with the app vendor (YinzCam) and the content team
• Manage the push notification ecosystem across web and app, with an emphasis on intentional audience segmentation and high-conversion copywriting
• Lead the club’s YouTube strategy in partnership with the Broadcast and Content teams defining posting cadence, driving content innovation, and growing channel subscribership and watch time across both long-form and short-form (Shorts, Reels, vertical) formats
• Set thumbnail and creative-branding standards for YouTube and other channels to maintain consistent digital branding, and provide design direction to the broader team
• Own a continuous experimentation program across the website, mobile app, and YouTube, using behavioral and performance data to run structured tests (including thumbnails, titles, descriptions, and on-platform experiences) that unlock user growth, engagement, and conversion and inform platform and content decisions
• Partner with the Ticketing, CRM, and Analytics teams to connect web, app, and behavioral platform data to fan records enabling the segmentation and personalization that power automated, high-conversion campaigns across the club’s owned channels and support ticket sales and revenue growth, while ensuring compliance with data privacy and consent standards when handling PII
• Oversee the AdBook platform, including campaign setup, creative troubleshooting, and development of sponsored landing pages
• Generate comprehensive performance reports that ensure delivery against all partner requirements and sponsorship KPIs
• Produce weekly high-level analytics reports covering website and the mobile app using Adobe Analytics and YinzCam Realtime Dashboards
• Translate raw data into actionable insights that inform future content strategy and digital growth goals
• Serve as project manager for the digital department in Wrike, ensuring cross-functional tasks are delivered accurately and on deadline
• Support the Digital and Marketing teams with additional responsibilities as needed

Requirements

• Bachelor’s degree or certificate of completion of studies
• 3–5 years of professional experience in digital platform management, content operations, or a related digital media role, including hands-on execution across web and mobile
• Advanced, hands-on experience with an enterprise content management system (CMS)
• Proficiency with digital analytics tools and the ability to translate performance data into strategy
• Genuine interest in and commitment to serving internal and external partners as a core part of the role
• Advanced experience with the NFL’s Forge/Pocket CMS and WordPress CMS
• Proficiency with Adobe Analytics, Power BI, and Adobe Photoshop
• Experience connecting web and app behavioral data to CRM or ticketing systems to enable segmentation and personalization
• Professional experience with Wrike or a similar enterprise project management tool
• Proven track record building and maintaining fan experiences within Rover and supporting business objectives in YinzCam
• Experience managing push notification and/or digital advertising (e.g., AdBook) platforms
• Familiarity with web accessibility (WCAG/ADA) standards and technical SEO
• Deep understanding of NFL rules, tentpole events, and roster structures
• Collaborative working style with strong project management and organizational skills
• Detail-oriented with the ability to multitask and meet strict deadlines in a fast-paced environment
• Excellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) with the ability to learn and master new software
• Passion for sports, digital media, and technology

Technologies

• Forge/Pocket CMS
• WordPress CMS
• YinzCam Mobile App CMS
• Rover
• YouTube
• Adobe Analytics
• YinzCam Realtime Dashboards
• Wrike
• AdBook
• Power BI
• Adobe Photoshop

Core Competencies

• Collaboration: Builds cross department relationships and works with Marketing, Broadcast, Content, Ticketing, CRM, and Partnerships to deliver integrated digital experiences while fostering an inclusive team environment
• Technical Execution: Converts creative and strategic goals into on-brand web and mobile deliverables, maintaining site integrity and quickly resolving technical issues
• Problem Solving: Identifies platform and process challenges, analyzes data to diagnose root causes, and implements practical, data-informed solutions
• Adaptability: Thrives in a fast paced environment, adjusting priorities in response to changing needs and platform trends
• Accountability: Owns platform health and responsibilities end-to-end, communicates proactively about issues and deadlines
• Strategic Thinking: Aligns daily execution with broader marketing, content, and revenue goals, spotting opportunities to grow audiences and drive ticket sales through data-informed strategies

Physical Requirements and Working Conditions

• Work Environment: Office, with gameday and event coverage at the stadium
• Physical Requirements: Ability to sit for extended periods; lift up to 25 lbs
• Schedule: Monday – Friday, standard business hours; gamedays, weekends, evenings, and holidays as dictated by the NFL calendar and event schedule