Lifecycle Marketing Specialist

The Memphis Grizzlies are seeking a Lifecycle Marketing Specialist to own email and SMS lifecycle programs across the Memphis Basketball brands. This onsite role in Memphis, TN partners closely with marketing and cross-functional teams to engage fans, support priority audiences, and drive revenue growth through journey-led campaigns.

In this position, you will build and optimize campaigns from strategy through testing and reporting, ensuring timely execution, strong deliverability practices, and clear performance insights that inform future lifecycle improvements.

What You’ll Do

• Own lifecycle and SMS strategy in partnership with the Marketing Director.
• Build and deploy email and SMS campaigns across multiple brands for nurture streams, triggered and behavioral flows, retention, and win-back initiatives.
• Plan and maintain campaign schedules to ensure on-time execution.
• Stay current on email, SMS, and lifecycle marketing best practices.
• Test emails and SMS prior to deployment, including links, personalization, and desktop and mobile user experience, plus offer and messaging accuracy.
• Support email deliverability, list hygiene, and compliance best practices.
• Lead an A/B testing framework across subject lines, messaging, creative, audience segments, and send timing to improve engagement and conversion.
• Track, analyze, and report on KPIs and campaign performance, sharing learnings and recommendations with the broader marketing team.
• Maintain dashboards and reporting tools in partnership with the analytics team.
• Partner with the creative team to ensure campaign assets are delivered on time.
• Help keep projects organized and moving across multiple stakeholders.
• Collaborate with marketing, sales, ticketing, partnerships, content, and analytics teams to support campaign goals.
• Perform other duties as needed.

Qualifications

• Bachelor’s degree from a University, college, or art institute, or equivalent professional work experience.
• 3 to 5 years of experience in lifecycle, CRM, or retention marketing, with ownership of automated programs at scale.
• A lifecycle mindset focused on designing and improving programs to engage the fanbase and grow revenue.
• Hands-on experience building audiences, automations, and journeys in an enterprise email or marketing automation platform.
• Experience leading or owning an SMS program, including an understanding of SMS compliance requirements.
• Working knowledge of email deliverability best practices and privacy regulations.
• Strong testing and experimentation ability, including setup through translating results into action.
• Strong project management skills to handle multiple deadlines and coordinate across teams.
• Hands-on experience with tools similar to Wrike, Salesforce, Attentive, and marketing automation platforms.
• Experience with CDPs and event-based data models.
• Ability to read campaign data, build and own performance dashboards with marketing analytics partnership, and apply insights to future strategy.
• Working knowledge of HTML and CSS for troubleshooting and editing.
• Excellent written and verbal communication skills with strong messaging instincts, able to explain data and strategy to non-technical colleagues.
• Confidence to form independent opinions, provide candid feedback, and work without step-by-step direction.

Tools and Technologies

• Wrike
• Salesforce
• Attentive
• HTML
• CSS
• CDPs

Benefits

• Industry leading health coverage
• Short and Long-term disability
• Team Member and Dependent Life Insurance
• Group Voluntary Benefits
• Wellness programs through EAP and Headspace
• Matching 401(k)
• Employee Assistance Program
• Tuition Reimbursement
• Team Store Discounts
• Happy Hours and other fun activities
• Qualified parking and game night meals
• NBA Sponsored Discount Programs
• Employee Referral Bonuses
• Employee Recognition Programs
• Generous Paid Time Off
• Holiday Pay
• Paid Parental Leave

Nice to Have

• Experience in sports, ticketing, or entertainment, plus an understanding of fans and event-driven timing.
• Photography, illustration, and motion experience.
• Knowledge and passion for NBA Basketball.