Hybrid, Sr. Marketing Specialist

Responsibilities

• Drafts campaign briefs from strategic inputs, turning business goals and brand direction into concise creative briefs.
• Manages the brief process, updating stakeholders proactively and ensuring alignment across partners.
• Keeps creative work on track with the marketing calendar and collaborates with Integrated Marketing leadership to identify gaps and opportunities.
• Aligns brief strategy with the marketing calendar, media timing, and channel best practices.
• Collaborates with senior leaders to boost cross-functional efficiency and strengthen campaign integration by offering actionable insights.
• Coordinates cross-functional campaign workstreams across Brand, Creative, Media, and agency partners from kickoff to launch.
• Develops and maintains campaign project plans with realistic timelines, resource constraints, and approval sequences for a multi-brand calendar.
• Facilitates structured cross-functional creative reviews, ensuring readiness, actionable feedback, and timely decisions.
• Partners with creative and agency teams as a strategic collaborator, delivering feedback rooted in brand standards, objectives, and channel best practices.
• Owns quality assurance across all creative rounds, confirming assets meet brand, legal, and technical standards before launch.
• Ensures alignment between creative vision and media specs, bridging design and delivery.
• Owns end-to-end delivery of on-time, on-spec launches across a high-volume, multi-brand calendar.
• Manages the asset pipeline from production to delivery, including image sourcing and partner handoffs.
• Keeps campaign timelines and project management tools up-to-date as the single source of truth, improving visibility on status, risks, and milestones.
• Acts as the daily point of contact for external media partners, overseeing deliverables and timelines.
• Manages partner performance proactively, anticipating needs and resolving issues in real time.
• Evaluates agency outputs for technical accuracy and strategic alignment before elevating to senior stakeholders.
• Maintains strategic campaign management with end-to-end ownership across complex, multi-workstream functions.
• Proficient in marketing workflows, brief development, asset management systems, and project management tools.
• Exhibits strong cross-functional and stakeholder communication, driving alignment across diverse voices.
• Shows deep familiarity with digital formats and lifecycle requirements across display, OLV, Paid Social, and high-impact creative.
• Demonstrates high-quality creative judgment grounded in brand standards and business objectives.
• Operates independently in a fast-paced, high-volume environment.

Campaign Strategy & Brief Ownership

• Leads development of campaign briefs from strategic inputs, translating objectives and brand direction into actionable creative briefs.
• Owns the brief process by proactively managing updates and ensuring downstream alignment across stakeholders and partners.
• Maintains creative execution against the marketing calendar and partners with Integrated Marketing leadership to uncover gaps and opportunities.
• Connects brief strategy to marketing calendar, media timing, and channel best practices.
• Partners with senior leaders to enhance cross-functional efficiency and improve campaign integration through insights and streamlined processes.

Cross-Functional Workstream Management

• Acts as the orchestrator of cross-functional campaign workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.
• Builds and maintains campaign project plans reflecting realistic timelines, resource constraints, and approval sequences for a complex calendar.
• Facilitates structured cross-functional creative reviews, ensuring stakeholders are prepared, feedback is actionable, and decisions move campaigns forward efficiently.

Campaign Execution

• Partners with creative and agency teams as a strategic creative collaborator, providing feedback grounded in brand standards, objectives, and channel best practices.
• Owns the QA process across all creative rounds, ensuring assets meet brand, legal, and technical requirements before launch.
• Drives alignment between creative vision and media specs, bridging the gap between design and delivery.
• Holds end-to-end accountability for on-time, on-spec campaign launches across a high-volume, multi-brand calendar.
• Owns the asset pipeline from production through final delivery, managing image sourcing and partner handoffs.
• Keeps campaign timelines and project management tools as the source of truth, ensuring visibility on status, risks, and milestones.

Agency & Partner Leadership

• Serves as the day-to-day point of contact for external media partners, managing deliverables and timelines.
• Manages partner performance proactively, anticipating needs and resolving issues in real time.
• Evaluates agency outputs to ensure technical accuracy and strategic alignment before presenting to senior stakeholders.

Key Skills & Capabilities

• Strategic campaign management with end-to-end ownership across complex, multi-workstream functions.
• Proficient in marketing workflows, brief development, asset management systems, and project management tools.
• Strong cross-functional and stakeholder communication, comfortable driving alignment among diverse voices.
• Deep familiarity with digital formats and lifecycle requirements (display, OLV, Paid Social, high impact creative).
• High-quality creative judgment grounded in brand standards and business objectives.
• Ability to operate independently in a fast-paced, high-volume environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3-5 years of experience in integrated marketing, brand marketing, digital project management, or agency settings.
• Experience with retail, QSR, or consumer brands preferred; agency background a plus.
• Experience supporting cross-channel campaigns across digital and owned channels.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Results-driven mindset with a focus on digital marketing and campaign optimization.

Benefits

• Premium Healthcare Coverage
• 401(k) with Company Match
• Generous Time Off
• Diversity, Equity & Inclusion Programs
• Career Growth & Development
• Exclusive Perks