The Marketing Communications Specialist at Bayer is a mid-level role responsible for owning and delivering integrated marketing initiatives that provide a consistent, customer-first experience across digital, in-person, and field touchpoints.
Responsibilities
- Ensure a consistent, customer-first experience across marketing touchpoints including digital channels, in-person interactions, and field engagement.
- Translate customer insights into timely, personalized engagement across campaigns and channels.
- Ensure marketing strategies reflect the full customer journey, not just individual tactics.
- Collaborate with sales and customer-facing teams to enhance the effectiveness of on-ground interactions.
- Marketing execution: lead the delivery of integrated initiatives such as campaigns, product launch promotions, customer engagement tactics (CRM, digital, events, and field activations), and sales enablement.
- Develop and manage communications across owned content, social media, email, website, events, and coordination with external vendors.
- Translate Marketing and CX strategies into clear, actionable plans and deliverables; maintain timelines and workflows for timely execution.
- Campaign and channel coordination: harmonize activities across email, CRM, digital, events, and field activation to deliver a cohesive experience; work with internal teams and external agencies to execute channel-specific tactics.
- Support both targeted and broad-reach initiatives to meet customer and business objectives.
- Messaging and go-to-market support: convert product, portfolio, and brand strategies into customer-relevant messaging and activation plans; ensure consistency across touchpoints and a smooth customer experience; assist with go-to-market execution for launches and major initiatives, ensuring field readiness and customer clarity.
- Performance tracking and optimization: monitor results across channels, apply insights to improve customer experience and marketing effectiveness, and participate in post-campaign reviews for continuous improvement.
- Cross-functional collaboration: partner with Marketing Communications Managers, Sales teams, Brand and Product groups, and agencies to align efforts toward an end-to-end customer experience.
- Project and resource management: coordinate day-to-day marketing tactics across stakeholders, prioritize work by impact, and identify opportunities to streamline execution and improve consistency across touchpoints.
Requirements
- Bachelor’s degree
- Strong understanding of customer journeys and engagement strategies
- Experience delivering multi-channel marketing campaigns
- Strong project management and stakeholder coordination skills
- Ability to translate strategy into actionable execution
- Familiarity with marketing and customer engagement metrics
Technologies
Benefits
- Health care
- Vision
- Dental
- Retirement plan
- PTO
- Sick leave
- Bonus or commission where applicable
Your Application
Bayer offers competitive compensation and a comprehensive benefits package. If your qualifications align with this opportunity, you are invited to apply to contribute to our mission Health for all, Hunger for none.
To all recruitment agencies: Bayer does not accept unsolicited third-party resumes.
Bayer is an equal opportunity employer, including disability and veteran status.
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants to request accommodations using the contact information below.
Location
United States, Missouri, Creve Coeur (onsite)
Division
Crop Science
Reference Code
877081
Contact Us
Email: hrop_usa@bayer.com
Equal Opportunity Statement
Bayer is an equal opportunity employer. We comply with applicable laws ensuring equal opportunity for applicants and employees, including protections for disability and veteran status. Bayer participates in E-Verify where required by law.
