Head of Marketing and Strategy
Manager
Marketing
Senior
Analytics
Campaign Management
Channel Management
CMS
Communications
Content Marketing
Cross-Functional
Design Tools
Digital Marketing
eCommerce
Email Marketing
Google Ads
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Paid Advertising
Project Management
Reporting and Analytics
Social Media
Wordpress
Job Description
Mcbride Custom Homes, a luxury residential construction and estate services firm in Petoskey, Michigan, seeks a strategic leader to serve as Head of Marketing and Strategy. This onsite role guides the marketing vision, drives multichannel campaigns, and leverages data-driven growth on the ground. The position offers a starting salary of $90,000 per year, a comprehensive benefits package, and a collaborative, performance-focused culture.
Responsibilities
- Design and implement a comprehensive marketing strategy aligned with business goals, emphasizing multichannel campaigns across digital, print, social and advertising sales.
- Lead the creation and management of high-impact campaigns using SEO, content marketing, email marketing, Facebook Ads, Google Ads, and performance marketing tactics.
- Oversee content development across platforms with Adobe Creative Suite, WordPress, HTML, and copywriting to enhance brand visibility and engagement.
- Administer marketing automation tools and analytics platforms such as Google Analytics to monitor performance, optimize ROI, and generate actionable insights.
- Coordinate product management initiatives to align marketing with launches, updates, and e-commerce strategies.
- Lead research efforts to identify market trends, customer needs, and competitive landscape to inform strategic decisions.
- Oversee budgeting for all marketing activities to allocate resources efficiently while maximizing impact.
Requirements
- Bachelor's degree (Required)
- 5 years of marketing leadership experience (Required)
- 5 years of digital marketing experience (Required)
- 3 years of marketing analytics experience (Required)
Technologies
- Adobe Creative Suite
- Photoshop
- Illustrator
- WordPress
- HTML
- Google Analytics
- Facebook Advertising
- Google AdWords
- Email marketing platforms
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Pay
From $90,000.00 per year
Location
Petoskey, MI 49770 (Preferred)
Work Location
In person
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