Email Marketing and CRM Specialist

Kretek International, Inc. is seeking an on-site Email Marketing & CRM Specialist in Moorpark, CA to manage Total Product Expo campaigns and CRM activities for end-to-end email deployment and audience engagement.

Responsibilities

• Own end-to-end execution of email campaigns, including build, QA, scheduling, and deployment
• Manage all aspects of the campaign lifecycle, from audience selection to post-send validation
• Ensure accuracy of links, personalization, and rendering across devices and platforms
• Manage and maintain the CRM database to support campaign execution
• Build and refine audience segments based on behavior, demographics, and engagement
• Support ongoing database growth and quality improvement
• Build and execute automated lifecycle journeys
• Leverage segmentation and behavioral triggers to improve engagement and conversion
• Ensure automation workflows are properly configured, tested, and optimized
• Manage day-to-day execution within the email marketing platform
• Monitor and maintain email deliverability, including list hygiene, sender reputation, and inbox placement
• Manage templates, modules, and system configuration
• Apply best practices for authentication and compliance (SPF, DKIM, DMARC)
• Troubleshoot deployment and rendering issues to ensure reliable campaign delivery
• Track and analyze key performance metrics (open rate, CTR, conversions, bounces, complaints)
• Support A/B testing across subject lines, creative, timing, and audience segments
• Implement tracking and attribution using UTM parameters and analytics tools
• Provide insights and recommendations to improve campaign performance
• Accurate and timely deployment of all email campaigns
• Monitor deliverability rates and strive toward benchmarks
• Drive improvements in database quality and segmentation effectiveness
• Execute automated workflows successfully

Requirements

• 3–6 years of experience in email marketing, CRM, or marketing operations
• Hands-on experience with email marketing platforms (HubSpot, Salesforce Marketing Cloud, Marketo, Mailchimp, or similar)
• Proven experience building and deploying email campaigns and automated workflows
• Strong understanding of audience segmentation, list management, and email best practices
• Experience managing email deliverability, including inbox placement, sender reputation, and list hygiene
• Hands-on experience using deliverability and diagnostic tools (Litmus, Email on Acid, GlockApps, Validity/Return Path, MXToolbox, or similar)
• Experience working within CRM systems (Salesforce, Zoho) and managing contact databases
• Strong attention to detail with the ability to execute error-free campaigns
• Highly organized with the ability to manage multiple campaigns and deadlines simultaneously
• Familiarity with marketing and project management tools (Asana or similar)
• Experience working with basic design tools (Canva) to support email asset creation and template updates
• Bachelor’s degree in marketing, business, or related field preferred, or equivalent hands-on experience

Technologies

• HubSpot
• Salesforce Marketing Cloud
• Marketo
• Mailchimp
• Litmus
• Email on Acid
• GlockApps
• Validity/Return Path
• MXToolbox
• Salesforce
• Zoho
• Canva
• Asana

Benefits

• 401(k)
• 401(k) matching
• AD&D insurance
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Gym membership
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Physical Requirements

Ability to sit for extended periods.

Safety

The incumbent must be able to perform this job safely without endangering the health or safety of self or others.

Supervisory Responsibility

No direct reports.

PAY

Compensation: $85,000 - $100,000 per year