Social Media and Marketing Manager

Hollingsworth Lumber seeks a Social Media and Marketing Manager to elevate brand presence across digital channels and drive growth through innovative campaigns.

Responsibilities

• Develop and execute comprehensive social media marketing strategies to increase brand awareness and customer engagement across platforms such as Facebook and YouTube
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback for actionable insights
• Implement SEO best practices and keyword research to optimize online content for search engines and improve web traffic
• Analyze web analytics and social media metrics with Google Analytics and other web analytics tools to measure campaign performance and inform future strategies
• Collaborate with the sales team on digital marketing campaigns, including Facebook Advertising and E-commerce promotions, to boost sales conversions
• Build and refine the company website to boost sales and reach

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and video editing software
• Familiarity with social media management platforms like Hootsuite or Buffer
• Knowledge of SEO techniques, keyword research, Google Analytics, and web analytics tools
• Experience with Facebook Advertising campaigns and E-commerce marketing strategies
• Excellent proofreading skills with attention to detail in content creation
• Strong relationship management skills to engage with customers, partners, and media outlets effectively

Technologies

• Facebook
• YouTube
• Google Analytics
• Adobe Photoshop
• Illustrator
• Video editing software
• Hootsuite
• Buffer
• Facebook Advertising

Benefits

• Paid time off
• Retirement plan

Work Location

• Onsite in Russiaville, IN